Will Scully-Power

INFOGRAPHIC: How Agencies Are Spending Online Media Budgets
June 15, 2011, 1:17 pm
Filed under: Data, Datarati, Visualisation | Tags: ,


EVENT INVITATION: Making marketing a strategic revenue driver, not a cost centre


Making marketing a strategic revenue driver, not a cost centre


Wednesday 22 June 2011

High-performance organisations such as Google and IBM are using 21st century marketing approaches in tandem with sales to win new customers, build existing accounts and drive profitable and sustainable top-line growth. This is revenue performance management at its best and these case studies should not be missed by marketing and sales leaders… or their CEOs!

At this breakfast seminar you will learn:

  • How leading organisations keep on winning despite hyper-competitive markets and unprecedented changes in customer buying behaviours.
  • What technologies and tools they are using to maximise buyer acceleration through the revenue funnel and to measure and optimise end-to-end funnel performance.
  • The handful of key factors that make the difference between world-class revenue performance and also-ran status.
  • How, more than ever before, marketing is pivotal to strategic success and must be a contributor at the top table.


  • Will Scully-Power, Managing Director, Datarati
  • Stuart McLean, Australia & NZ Head of Enterprise, Google
  • Jeremy Wood, Japan & Asia Pacific Head of Enterprise Marketing, Google
  • David Hatt, Asia Pacific Business Analytics & Solutions Manager, IBM-Cognos
  • Karen Ganschow, Marketing Lecturer, Macquarie Graduate School of Management, and former Executive Director of Relationship & Online Marketing, Telstra
  • Craig McKell, Partner and Practice Leader, Revenue Performance Management Group, Pitcher Partners

Who should attend

Marketing and sales leaders … AND you should encourage your CEO or business unit head to join you. This session is about the big picture. The strategic leadership of any organisation looking for consistent, profitable and sustainable double-digit top-line growth is going to want to attend.

Event details

Hilton Sydney, 488 George Street, Sydney

7.15 AM Registration
7.30 AM Breakfast
8.00 AM Presentation
9.00 AM Event concludes

Registration (inc GST):
AMI Members: $77
CPM Members: $66
Student Members: $55
Non-Members: $99

RSVP date: Monday 20 June 2011 or until sold out

Inquiries: events@ami.org.au

Largest data breaches of all time
June 14, 2011, 1:58 am
Filed under: #mktgcloud, Data | Tags:

Thanks: http://flowingdata.com/2011/06/13/largest-data-breaches-of-all-time/

Passengers’ mobile phone data helps predict the next train
June 8, 2011, 10:17 pm
Filed under: #mktgcloud, Actionable Insights, Analytics, Datarati | Tags: ,

In many U.S. subway systems, estimating the arrival times of incoming trains can be more an art than a science. EnterNextTrain, a new innovation from New York-based digital agency Densebrain that predicts the next train in real time by using mobile phone data from those on board. READ MORE…

Target Facebook Fans for 44% Cheaper Registrations
June 8, 2011, 2:24 am
Filed under: #mktgcloud, Datarati, Social Media | Tags: ,

By advertising to Facebook fans instead of non-fans, advertisers can reduce the acquisition cost of registrations by 44%, event signups by 33%, and purchases by 15%.

These results of a 4.1 billion ad-impression, thirteen-client test have been exclusively shared with Inside Facebook by TBG Digital, developers of one of the most popular technology solutions for buying huge volumes of Facebook ads.

More: http://www.insidefacebook.com/2011/06/06/target-facebook-fans-cheaper-registrations

RethinkDB Expands Beyond SSDs, Launches Its Speedy Database To The Public
June 7, 2011, 4:05 am
Filed under: #mktgcloud, Analytics, Data, Datarati | Tags:

RethinkDB has just launched its 1.0 release to the public, and it’s offering a product geared toward NoSQL installations — and it will work on SSDs, traditional drives, and cloud-based services like AWS. The startup has also moved away from MySQL and now fully supports Memcached.

Akhmechet says that the main incentive to use RethinkDB is speed — he believes that it’s eight times faster than other solutions on the market. He adds that while it’s “pretty easy to build something that’s faster at one thing, it’s harder to do fast in general. And we’re fast in general.” The company has some detailed benchmarks listed on this page.

In addition to improved load times, Akhmechet says that RethinkDB can actually save companies money by reducing how much they need to spend on infrastructure and cloud services (for example, he says you could jump from a high-end node on EC2 to a less expensive tier and achieve the same performance).

More: http://techcrunch.com/2011/06/06/rethinkdb-expands-beyond-ssds-launches-its-speedy-database-to-the-public

Mu Sigma Helps Companies Analyse ‘Big Data’, Raises $25 Million From Sequoia
June 6, 2011, 11:43 pm
Filed under: #mktgcloud, Business Intelligence, Data, Datarati | Tags:

Mu Sigma, a startup that provides ‘decision sciences’ and analytics services to help companies make business decisions based on ‘big data’, has secured $25 million in Series C financing from Sequoia Capital.

Mu Sigma in a press statement says it currently employs some 1,200 analysts (and growing), mostly based in India, in an effort to build the world’s “largest applied math lab”.

Shailendra Singh, Managing Director at Sequoia, posits that Mu Sigma offers ‘the most impressive analytics service’ of any company the investment firm has met with over the years.

Headquartered in Chicago, Mu Sigma raised its first institutional venture money from FTV Capital back in 2008.


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