Will Scully-Power

Analysing And Reporting Data Only Sounds Like A Boring Chore Wondergraphs Sexes It Up
July 14, 2011, 3:31 am
Filed under: Uncategorized | Tags: ,

Meet Wondergraphs, a bootstrapped company that is building Web-based software that lets people do beautiful things with data. Suddenly, analysing corporate – or publicly available – data and creating graphs for reporting purposes becomes much more exciting than what it sounds like.

The Wondergraphs tool lets you easily and rapidly upload data you want to base your reports on and churn out great-looking charts in a flash (video demo). The tool lets you aggregate, group and filter any data you throw at it, using drag-and-drop, and enables you to create clear charts on the fly.

You can simply import data from Microsoft Excel through copy/paste, via CSV files or straight from online services like Google Spreadsheets and Factual. To fit the needs of developers, Wondergraphs also links to database systems like MySQL, Oracle, Microsoft SQLServer and MS Access, and offers an APIupon request to boot.

Any reports generated through Wondergraphs can be viewed online, or can easily be exported to Microsoft PowerPoint. The team is also building an impressive iPad app to add to the output line-up.

One caveat: to create reports and analyze data, one must have Flash player 10 installed, although Flash is not required for viewing reports.

Pricing varies from free to $25 per month or $100 per month for customers with lots of data to process (and they do have some current clients in that category)

Wondergraphs has offices in Leuven, Belgium and Sunnyvale, California.

The company has been developing its software for a few years now, and hasn’t raised a dime in outside funding yet. Wondergraphs co-founder and CEODirk Stevens tells me they’re currently looking for “the right type of early-stage investor” to step in and spur further growth.

I have a feeling investors – particularly the few seed investors we have here in Belgium – will soon be kicking themselves for not finding out about this particular startup before this post.

More: http://techcrunch.com/2011/07/13/analyzing-and-reporting-data-only-sounds-like-a-boring-chore-wondergraphs-sexes-it-up


The Definitive Guide to Marketing Metrics & Analytics
July 14, 2011, 3:00 am
Filed under: #mktgcloud, Analytics, Datarati, Marketing Automation, Marketing Cloud, Metrics | Tags: ,

What would a 10% increase in marketing budget do for your profits? Not sure? Well, good luck justifying your budget to the folks upstairs.

Our just released Definitive Guide to Marketing Metrics and Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging the metrics that matter. With compelling graphics and real-life examples of Marketo’s own metrics and tactics, this guide offers best practices and techniques for leveraging data to not only prove, but improve ROI.

This 70 page guide will teach you:

  • The right metrics for understanding andinterpreting marketing results
  • Why measuring marketing programs is difficult, and how to do it correctly and efficiently
  • Revenue metrics that get the executives’ attention and prove marketing ROI
  • The critical elements of a marketing dashboard
  • And much, much more!

Let the Definitive Guide to Marketing Metrics and Analytics help you gain the insights you need to grow your company’s revenue and demonstrate the true value of your marketing. Download today!

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