Filed under: Data, Datarati, Events, Visualisation | Tags: Marketing Events, Marketo
Filed under: Algorithms, Analytics, Behavioural Targeting, Business Intelligence, Datarati, Web Analytics | Tags: Obama
Some of the millions of dollars raised by President Barack Obama’s reelection campaign could be used to build one of the most innovative internal data operations ever for a political campaign. Obama for America has been hiring data quants, and recently posted job openings for predictive modeling and data mining analysts, along with state data directors. The strategic approach to data inside the campaign could help it better integrate offline and online data gleaned from social media and other online interactions.
OFA is developing an in-house Analytics Department to be based at the Chicago campaign headquarters. Staff there will work with state data directors to be based in several states, according to a job posting on the OFA site. The Chicago office will also have data desks responsible for various regions of the country.
The campaign is also seeking predictive modeling and data mining analysts who would be responsible for developing statistical and predictive models to assist in digital media, as well as for fundraising and other media. The analysts will be expected to have experience with digital media, online advertising data, Nielsen, and Arbitron data, in addition to text data. The job description, posted on data mining resource site KDnuggets, notes that text mining and social media analytics “is a plus.”
“It points to an extraordinarily high level of data integration inside the Obama campaign,” said Alex Lundry, VP and research director at TargetPoint Consulting, a microtargeting and data mining firm that works with Republican candidates and organizations, including the Republican National Committee, Mitt Romney’s 2008 presidential primary campaign, and John McCain’s ’08 presidential campaign. “It’s a much more holistic view of the voter from a data perspective, and you don’t see many GOP candidates doing that,” he added.
Once their web servers can handle the load, the new and the already much hyped website allows access to over 2,000 different infographic illustrations, uploaded by designers like JESS3 and David McCandless, and including a large collection of own infographics.
Visual.ly has already attracted key partners in publishing, design and distribution, including The Atlantic, CNNMoney.com, eBay, GOOD Magazine, OMD, National Geographic, The Next Web, and Smirnoff. Each of these publications is allowed to upload its own graphics, which can then be embedded and shared via a Visual.ly-created embed code.
Visual.ly is also launching a so-called “Twitter Visualizer” application to exemplify the kind of automated tools it is creating to turn data into illustrative images. The visualization compares one’s Twitter activity and personality to that of others, including celebrities or Web gurus: “Twitter Visualizer is a great example of how Visual.ly can be creative with numbers. With 34 celebrities, five mouths, seven hair colors, 12 hair styles, two genders, 11 outfits, 2 positions, and 28 accessories, the program can put each Tweeter in 17,592,960 different scenarios.” (example image below)
The Twitter Visualizer is the first of a series of self-service tools that will allow any person to turn huge amounts of data into infographics “automatically”. This main infographic creation engine will be launched later this year, marking the end of Visual.ly’s beta period.
Filed under: Events, Sydney Data Miners | Tags: Accenture, Sydney Data Miners
Come meet Shailendra Kumar ex Head of Data Mining at Woolworths share his insights into the world of Analytics.
Analytics: Changing the Way we do business.
In the recent years, Analytics has played a vital role in the way we do business and has greatly influenced customer value proposition for a lot of companies. Various people have different definitions for analytics and so do you. Shailendra will share his experiences and knowledge on how companies around the world have used Analytics to improve their business and customer experience.
Shailendra is an analytics / data mining professional with over 17 years of experience in various industry verticals including retail, banking and telecom sectors in different countries and cultures like India, Belgium, Netherlands, United Kingdom and Australia. He has worked with leading organisations to provide competitive advantage with his extensive knowledge of data-driven analytical strategies with a key focus on the customer. He has now joined Accenture to build, grow and lead their Analytics practice in ANZ.
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