Will Scully-Power

VIDEO: Building a Smarter Planet With Marketing Metrics at IBM
September 7, 2011, 11:54 am
Filed under: #mktgcloud, Actionable Insights, Datarati, Datarati.TV, Video, Web Analytics | Tags: ,

In this presentation, we learn how IBM manages analysts, how they provide analysis, and how they use that insight at the company dedicated to building a Smarter Planet.

The speakers discuss the challenges and opportunities that come from managing marketing metrics globally when it comes to people, process and technology.

Watch Now: http://online-behavior.com/emetrics/building-marketing-metrics


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