Filed under: #mktgcloud, Actionable Insights, Datarati, Datarati.TV, Video, Web Analytics | Tags: IBM, Webcast
In this presentation, we learn how IBM manages analysts, how they provide analysis, and how they use that insight at the company dedicated to building a Smarter Planet.
The speakers discuss the challenges and opportunities that come from managing marketing metrics globally when it comes to people, process and technology.
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