Will Scully-Power: Managing Director, Datarati


INFOGRAPHIC: Inbound vs. Outbound Marketing?
October 31, 2011, 3:11 am
Filed under: #mktgcloud, Datarati, Visualisation | Tags: ,



WHERE: to put links within your tweet for the highest CTR?
October 25, 2011, 1:26 pm
Filed under: Social Media, Twitter | Tags: ,



MEET: Leon Bombotas, Director of Insights & Research, CBS Interactive APAC
October 25, 2011, 10:48 am
Filed under: #mktgcloud, Sydney Data Miners | Tags:

Presentation Title:

Challenges and opportunities of “big data” in the business of online

Presentation Summary:

This presentation will discuss the business of online: the data it creates, the nature of problems it faces day to day and the types of people that are needed to find solutions to those problems. In the business of online there’s more data than anyone knows what to do with. The digitisation of our lives is creating an unprecedented amount of information about us and how we interact with the world around us.

Over 80% of Australians are using the Internet at least once a month; about 70% are on Facebook; more than half are accessing the Web via a mobile device, the majority of those via a smartphone. The average Australian spends a staggering 22 hours online per week clicking, browsing, friending, “like-ing”, poking, tweeting, checking-out and searching. And each of these transactions generates a trail, an entry in a database somewhere.

This popular shift to digital media is fuelling an exponential growth in data creation. Analysing large data sets – “big data” – is tipped to become a key source of competition, stimulating new waves of productivity growth, innovation, and consumer surplus.

The opportunity in online is to leverage this data or rather, the insights from the data, to drive improvements in the way in which business engages with customers. The problem is, who is going to analyse this data?

A recent study by the McKinsey Institute suggests a gap of as many as 1.7 million  data-savvy managers and analytics practitioners in the US alone. Using real-world business problems as examples, this presentation will make the case for statisticians and data analysts to look more closely at the internet industry for research, commercial and professional opportunities

Short Bio:

Mr Leon Bombotas has recently taken up the position of Director of Insights and Research Asia Pacific for CBS Interactive (includes brands such as CNET, ZDNET, Gamespot and Last.fm). A statistics graduate from Macquarie (with MBA from UTS majoring in eBusiness),

Leon has spent the better part of the last 12 years working in data-driven marketing for e-commerce, media and telecommunications businesses. He has worked on numerous data and analytics projects at companies such as Telstra Media, eBay, ninemsn, Hutchison Telecom and 3.

He currently sits on the Measurement Council of the Internet Advertising Bureau, the peak industry body for online marketing and advertising standards in Australia.

FREE REGISTRATION HERE: http://www.meetup.com/datarati/events/38623822/



WEBINAR: An email marketing check up – how to diagnose & prevent common B2B failures
October 25, 2011, 7:50 am
Filed under: Datarati, Datarati.TV, Email Marketing, Marketing Automation | Tags: ,

The webinar covers three main points:

    1. How do business marketers use email today?

First, Shar and Jon provide a foundational context for the discussion of best practices. What do today’s email marketers need to accomplish? Where are they now and where do they want to be?

    1. What are some common pitfalls for B2B email marketers?

Here our panelists discuss where many well-intentioned email marketers go wrong. Examples are provided for a few different mistakes that are easy to make, yet deadly to email marketing programs.

    1. How can B2B marketers improve email program performance?

This is what we came for. Shar and Jon outline how weaknesses in email marketing can be fixed and provide best practices for going forward with successful email marketing campaigns.

In the 21st century, no B2B marketing campaign is complete without a strong email marketing component. Learn how your company can achieve maximium marketing ROI thorough targeted email marketing – check out The Email Marketing Check-Up today!



INFOGRAPHIC: The 5 Most Active Twitter Moments
October 22, 2011, 2:47 am
Filed under: Datarati, Visualisation | Tags: ,



Using Mobile, Social and Video to Generate Leads and Revenue
October 21, 2011, 11:36 pm
Filed under: Uncategorized


INFOGRAPHIC: Big Data, Big Opportunity
October 16, 2011, 10:32 am
Filed under: #mktgcloud, Datarati, Visualisation | Tags:



VIDEO: Optimising Marketing Dashboards
October 10, 2011, 7:31 am
Filed under: #mktgcloud, Datarati, Datarati.TV, Video, Web Analytics | Tags:

In this presentation, delivered at the eMetrics Marketing Optimisation Summit San Francisco 2011, Jennifer Veesenmeyer, a leading analytics consultant, look at best practices, worst examples, leading indicators and the agony of being lulled into a sense of complacency. Her conclusion: Your dashboards can be business changing and action inducing.

What’s on your dashboard? Are the Key Performance Indicators you chose three years ago still telling you what you need to know? Does having all the dials and gauges shine a steady Green take off the edge of optimization and stopped you from drilling down into the details?

Watch Now! http://online-behavior.com/emetrics/marketing-dashboards



Data And Storytelling Come Together At Advertising Week
October 6, 2011, 12:06 am
Filed under: Analytics, Datarati | Tags: , ,

Investors have poured billions into start-ups collecting and crunching data in a way that can be applied to marketing initiatives. The wealth of data available and the speed at which it can be analyzed and meaningfully applied is changing the advertising industry.

Yet, companies who provide that type of technology face a big challenge in educating the industry on how to put that data to work to better their businesses.

Full Story: http://blogs.wsj.com/venturecapital/2011/10/04/data-and-storytelling-come-together-at-advertising-week



Facebook Lets Brands Measure Earned Media With “People Talking About This” Page Metric
October 4, 2011, 8:56 pm
Filed under: #mktgcloud, Analytics, Datarati, Social Media | Tags: , ,

On the eve of Advertising Week, Facebook last night announced that it will provide several new Page Insights metrics to marketers to help them gauge their reach on the social network. Along with total friends of fans and total weekly reach, “People Talking About This” will show the total number of stories published by Facebook users that mention a brand, including wall posts, comments, shares, and more. We’ve learned the new metrics will roll out on Wednesday.

The metrics will help brands measure their earned media on Facebook in addition to their paid ads and owned Page posts. While the Insights tab will only be visible to admins, a simple count of People Talking About This will be publicly available on a brand’s Page beneath their total Like count. This will give businesses some ability to benchmark themselves against competitors. Users can expect more purposefully viral marketing and ad campaigns on Facebook now that brands can accurately track their reach.

More: http://www.insidefacebook.com/2011/10/03/people-talking-about-this-page-insights

 




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