Will Scully-Power

Google Targets IBM, Adobe With a $150,000 Web Analytics Service
October 2, 2011, 2:44 am
Filed under: #mktgcloud, Datarati, Web Analytics | Tags:





Google Inc. (GOOG), owner of the world’s most popular search engine, will sell an analytics service for online advertisers, in a direct challenge to offerings from International Business Machines Corp. (IBM) andAdobe Systems Inc. (ADBE)

Google Analytics Premium costs $150,000 a year and gives increased processing power, phone support and the ability to measure the impact of a new campaign within four hours of posting it online, said Amy Chang, director of product management, in an interview.

Mountain View, California-based Google is adding new services catering to large businesses to lessen its reliance on online advertising. While a free version of Google’s analytics tool has hundreds of thousands of users, added features in the paid version may lure corporate clients who currently rely on services from IBM and Adobe, Chang said.

“Everyone is struggling to get better ad spend,” Chang said. “Google Analytics allows everyone across the board on a marketing team to be a data-driven marketer.”

More: http://www.bloomberg.com/news/2011-09-29/google-targets-ibm-adobe-with-advertising-analysis-web-service.html


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