Will Scully-Power


Facebook Lets Brands Measure Earned Media With “People Talking About This” Page Metric
October 4, 2011, 8:56 pm
Filed under: #mktgcloud, Analytics, Datarati, Social Media | Tags: , ,

On the eve of Advertising Week, Facebook last night announced that it will provide several new Page Insights metrics to marketers to help them gauge their reach on the social network. Along with total friends of fans and total weekly reach, “People Talking About This” will show the total number of stories published by Facebook users that mention a brand, including wall posts, comments, shares, and more. We’ve learned the new metrics will roll out on Wednesday.

The metrics will help brands measure their earned media on Facebook in addition to their paid ads and owned Page posts. While the Insights tab will only be visible to admins, a simple count of People Talking About This will be publicly available on a brand’s Page beneath their total Like count. This will give businesses some ability to benchmark themselves against competitors. Users can expect more purposefully viral marketing and ad campaigns on Facebook now that brands can accurately track their reach.

More: http://www.insidefacebook.com/2011/10/03/people-talking-about-this-page-insights

 

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