Will Scully-Power

Data And Storytelling Come Together At Advertising Week
October 6, 2011, 12:06 am
Filed under: Analytics, Datarati | Tags: , ,

Investors have poured billions into start-ups collecting and crunching data in a way that can be applied to marketing initiatives. The wealth of data available and the speed at which it can be analyzed and meaningfully applied is changing the advertising industry.

Yet, companies who provide that type of technology face a big challenge in educating the industry on how to put that data to work to better their businesses.

Full Story: http://blogs.wsj.com/venturecapital/2011/10/04/data-and-storytelling-come-together-at-advertising-week

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