Will Scully-Power


VIDEO: Optimising Marketing Dashboards
October 10, 2011, 7:31 am
Filed under: #mktgcloud, Datarati, Datarati.TV, Video, Web Analytics | Tags:

In this presentation, delivered at the eMetrics Marketing Optimisation Summit San Francisco 2011, Jennifer Veesenmeyer, a leading analytics consultant, look at best practices, worst examples, leading indicators and the agony of being lulled into a sense of complacency. Her conclusion: Your dashboards can be business changing and action inducing.

What’s on your dashboard? Are the Key Performance Indicators you chose three years ago still telling you what you need to know? Does having all the dials and gauges shine a steady Green take off the edge of optimization and stopped you from drilling down into the details?

Watch Now! http://online-behavior.com/emetrics/marketing-dashboards

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