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‘Big Data’ Giant Mu Sigma Raises $108 Million From General Atlantic, Sequoia
December 28, 2011, 6:34 pm
Filed under: Algorithms, Analytics, Data, Datarati | Tags:

Mu Sigma, a provider of analytics and data-driven decision support services for enterprise customers, has raised $108 million in funding in a round led by growth equity firm General Atlantic.

The financing comes about half a year after Mu Sigma raised $25 million from Sequoia Capital, which also participated in this round.

Headquartered in Chicago with most of its 1,500+ employees working out of Bangalore, India, Mu Sigma is a professional services firm that helps companies analyze ‘big data’to “institutionalize decision support”.

In a statement, Mu Sigma says it is already profitable and able to finance its operations on its own, but that it raised more venture capital to ‘accelerate growth’.

A portion of the new capital will be used to purchase shares held by existing shareholders, but the company did not disclose which shareholders and how much of the $108 million injection will be reserved for the buybacks.

Mu Sigma did say all current shareholders will retain stakes in the company.

More in this Wall Street Journal article.



INFOGRAPHIC: Social Media in 60 Seconds
December 23, 2011, 2:33 am
Filed under: Data, Datarati, Social Media, Visualisation | Tags: ,



INFOGRAPHIC: What can marketers expect to earn?
December 20, 2011, 6:07 pm
Filed under: Datarati, Visualisation | Tags:



Display Ad Data Intelligence Startup MixRank Raises $1.5M From Mark Cuban, 500 Startups
December 20, 2011, 3:57 am
Filed under: Actionable Insights, Ad Network, Analytics, Data, Datarati | Tags:

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Y Combinator-incubated MixRank has raised $1.5 million from 500 Startups, Mark Cuban, IAB founder Rich LeFurgy, MediaTrust chairman Peter Bordes, Leadclick founder Robert Afshar, Adify co-founder Larry Braitman, Chart.io cofounder David Beyer, Tom McInerney, Matt Ocko, and Zachary Bogue. The startup’s technology analyzes millions of ads every day to automatically identify the most effective ad copy and traffic sources in any market.

MixRank, which launched in July, is a competitive intelligence research tool for display advertising that uses machine learning algorithms and predictive modeling to automatically identify the most effective ads and traffic sources.

More: http://techcrunch.com/2011/12/13/display-ad-data-intelligence-startup-mixrank-raises-1-5m-from-mark-cubam-500-startups



Marketing Automation in Action: Houston, we have Revenue!

VIDEO: The Evolution of Google Analytics
December 8, 2011, 2:58 am
Filed under: Video, Web Analytics | Tags:

In this presentation, delivered at the Google Analytics Great Users’ Event New York 2011, Phil Mui (Lead Product Manager for Google Analytics), walks us through the evolution journey that brought Google Analytics to where it is today.

Phil starts the presentation from 2005, when Google acquired Urchin in order to build Google Analytics. He describes the interactions that improved the product, first from a UI perspective and then from a structure and feature-wise perspectives.

More: http://online-behavior.com/googleanalytics/history



INFOGRAPHIC: Chart & Graph Types
December 8, 2011, 2:54 am
Filed under: Actionable Insights, Visualisation | Tags:

More: http://online-behavior.com/analytics/chart-types




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