Headquartered in Chicago with most of its 1,500+ employees working out of Bangalore, India, Mu Sigma is a professional services firm that helps companies analyze ‘big data’to “institutionalize decision support”.
In a statement, Mu Sigma says it is already profitable and able to finance its operations on its own, but that it raised more venture capital to ‘accelerate growth’.
A portion of the new capital will be used to purchase shares held by existing shareholders, but the company did not disclose which shareholders and how much of the $108 million injection will be reserved for the buybacks.
Mu Sigma did say all current shareholders will retain stakes in the company.
More in this Wall Street Journal article.
Filed under: #mktgcloud, Datarati, Datarati.TV, Marketing Automation, Revenue Performance Management (RPM)
In this presentation, delivered at the Google Analytics Great Users’ Event New York 2011, Phil Mui (Lead Product Manager for Google Analytics), walks us through the evolution journey that brought Google Analytics to where it is today.
Phil starts the presentation from 2005, when Google acquired Urchin in order to build Google Analytics. He describes the interactions that improved the product, first from a UI perspective and then from a structure and feature-wise perspectives.