Will Scully-Power


Display Ad Data Intelligence Startup MixRank Raises $1.5M From Mark Cuban, 500 Startups
December 20, 2011, 3:57 am
Filed under: Actionable Insights, Ad Network, Analytics, Data, Datarati | Tags:

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Y Combinator-incubated MixRank has raised $1.5 million from 500 Startups, Mark Cuban, IAB founder Rich LeFurgy, MediaTrust chairman Peter Bordes, Leadclick founder Robert Afshar, Adify co-founder Larry Braitman, Chart.io cofounder David Beyer, Tom McInerney, Matt Ocko, and Zachary Bogue. The startup’s technology analyzes millions of ads every day to automatically identify the most effective ad copy and traffic sources in any market.

MixRank, which launched in July, is a competitive intelligence research tool for display advertising that uses machine learning algorithms and predictive modeling to automatically identify the most effective ads and traffic sources.

More: http://techcrunch.com/2011/12/13/display-ad-data-intelligence-startup-mixrank-raises-1-5m-from-mark-cubam-500-startups

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