Will Scully-Power


Digital Analysts vs. Web Analysts
January 4, 2012, 9:57 pm
Filed under: #mktgcloud, Analytics, Web Analytics | Tags:

Segmentation of the Analytics Industry

Digital Analytics is the measurement, collection, analysis and reporting of digital data for the purposes of understanding and optimizing business performance.

Let’s estimate there are 20,000,000 Google Analytics accounts. Of those, let’s assume 60% of the accounts are active and 70% of the active accounts are small and mid size businesses. That leaves 8,400,000 companies. That’s a lot.

Taking a US focused view… According to Google only about 37% of American small businesses have a website. That means that there are 63% of small businesses don’t have a website. It’s probably safe to say they don’t know about web analytics either!

Let’s just agree that there are a LOT of people out there that don’t know what web analytics is or how to do it.

On the other hand, group number 1, the group that talks about Digital Analytics, is relatively small. Just look at the number of unique folks on twitter posting under the #measure hash tag.

We have a massive number of businesses that are doing Web Analytics while our core industry is focusing on Digital Analytics.

More: http://online-behavior.com/analytics/rethinking

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