Filed under: Social Media, Web Analytics | Tags: Google Analytics, Social Media
Justin Cutroni talks to Daniel Waisberg about Google Analytics best practices, latest developments, and the future of the Web Analytics industry.
Justin starts by discussing the latest Google Analytics developments and the reasons behind them. According to him:
Google is really listening to us as a community, as marketers and Analysts, on what we are trying to measure and what behavior we are trying to understand, and they are trying to give us the tools that really attack those problems.
He then discusses best practices on designing Google Analytics accounts, which is a process of translating business goals into product implementation. He shares valuable tips for newbies on how to get started with Google Analytics: what to look for and powerful techniques that are usually missed.
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