Will Scully-Power

Social Media Measurement with Google Analytics
January 4, 2012, 10:01 pm
Filed under: Web Analytics | Tags: ,

In this presentation, delivered at the Google Analytics Users’ Great Event New York 2011, Corey Koberg discusses Social Media measurement using Google Analytics. He starts by talking about what is available from an analysis and collection point of view, social segmentation, social campaign tracking and mobile social interactions.

Corey presents stats on the rise of Social and the challenges that it brings to interaction measurement. One specific set of reports that exist on Google Analytics is the Social Interaction Analytics, which attempts to track social actions within websites. Corey discusses implementation best practices in order to produce accurate and clean data and also analysis tips.

More: http://online-behavior.com/googleanalytics/social-media-measurement


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