Will Scully-Power

VIDEO: Successful Business Analytics
January 4, 2012, 10:20 pm
Filed under: Analytics | Tags: ,

In this presentation, delivered by Thomas Davenport at the eMetrics Marketing Optimization Summit San Francisco 2011, we learn ways to manage analytics at an enterprise and how we can relate to decision-making in this environment.

Tom Davenport starts by discussing the different type of people involved in this process: Web Analysts, Business Intelligence, Conversion Optimizers, HR Analysts, and others. He also provides examples on which companies and professions are embracing analytics.

Following, we learn about a research he made where company executives were interviewed on how they make decisions and how they improve decision-making on their companies. From the techniques described, the ones that seem to stand out are the use Analytics for planning and learning from error.

More: http://online-behavior.com/emetrics/successful-business-analytics


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