Will Scully-Power

IBM Acquires Enterprise Search Software Company Vivisimo
April 26, 2012, 8:07 am
Filed under: Analytics, Data, Datarati | Tags:

On the heels of acquiring sales data analytics company Varicent last week, Big Blue is making another buy in the data space today— Vivisimo. Financial terms were not disclosed.

Vivisimo, which has raised $6 million in funding, launched as a spin-off from Carnegie Mellon and applies clustering technology to enterprise search. Vivisimo provides enterprises with search software that helps organizations access and analyze big data across the enterprise.

Vivisimo products are available for standalone search applications or as OEM versions embedded within partner applications and solutions. The software automates the discovery of data and helps employees navigate it with a single view across the enterprise.

More: http://techcrunch.com/2012/04/25/ibm-acquires-enterprise-search-software-company-vivisimo-to-boost-big-data-analytics


Chartbeat Raises $9.5M, Launches Engagement-Focused Redesign
April 16, 2012, 10:35 pm
Filed under: Web Analytics

Real-time analytics startup Chartbeat is making two big announcements today. The first should be pretty obvious to anyone who uses the service — it’s unveiling a big redesign. And it’s not stopping there, since the second announcement is a $9.5 million Series B round of funding.

The redesign is pretty similar to the preview that I saw about a month ago. The big goal is to start providing numbers that go beyond how many people are looking at a website or article at a given moment. So at the top of the new dashboard, in addition to the familiar meter showing the number of concurrent visitors to a site, there’s a new widget telling you how much time visitors have spent engaged on the site in aggregate — for example, I learned that by the middle of the Sunday afternoon, TechCrunch readers that day had collectively spent two years and six months engaged with our content (which is kind of scary). It also shows the average engagement time per user and per page.

The new dashboard also highlights content that’s getting unusual attention in some way — not just by pure pageview count, but say if a page is seeing a lot of traffic from search, or from social networks. Traffic to the whole site is also broken down based on type (specifically direct traffic, links, social, search, and internal) and compared to the traffic seen by similar sites. Chartbeat is also launching a new dashboard focused specifically on social network engagement, and it’s beta testing a feature to track visitor data for your iPhone app.

More: http://techcrunch.com/2012/04/16/chartbeat-redesign-series-b

The CMO Guide to Inbound Marketing [Infographic]
April 16, 2012, 2:38 am
Filed under: Datarati, Visualisation | Tags:

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