Will Scully-Power

Chartbeat Raises $9.5M, Launches Engagement-Focused Redesign
April 16, 2012, 10:35 pm
Filed under: Web Analytics

Real-time analytics startup Chartbeat is making two big announcements today. The first should be pretty obvious to anyone who uses the service — it’s unveiling a big redesign. And it’s not stopping there, since the second announcement is a $9.5 million Series B round of funding.

The redesign is pretty similar to the preview that I saw about a month ago. The big goal is to start providing numbers that go beyond how many people are looking at a website or article at a given moment. So at the top of the new dashboard, in addition to the familiar meter showing the number of concurrent visitors to a site, there’s a new widget telling you how much time visitors have spent engaged on the site in aggregate — for example, I learned that by the middle of the Sunday afternoon, TechCrunch readers that day had collectively spent two years and six months engaged with our content (which is kind of scary). It also shows the average engagement time per user and per page.

The new dashboard also highlights content that’s getting unusual attention in some way — not just by pure pageview count, but say if a page is seeing a lot of traffic from search, or from social networks. Traffic to the whole site is also broken down based on type (specifically direct traffic, links, social, search, and internal) and compared to the traffic seen by similar sites. Chartbeat is also launching a new dashboard focused specifically on social network engagement, and it’s beta testing a feature to track visitor data for your iPhone app.

More: http://techcrunch.com/2012/04/16/chartbeat-redesign-series-b


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