Filed under: #mktgcloud, Data, Datarati, Marketing Automation, Revenue Performance Management (RPM) | Tags: Data, Datarati, Marketing Automation, Marketo, Revenue Performance Management
Two of the top venture capital firms have written a big check for Qualtrics, a 10-year-old company offering online data collection and analysis.
The $70 million round is Qualtrics’ first institutional investment — the company says it has been profitable since it was founded in 2002. The money comes from Accel Partners and Sequoia Capital, which both have growth funds targeting investments like Qualtrics — mature companies that have already achieved some success but have bootstrapped thus far. Apparently it’s the largest investment the two firms have ever made together. (Past joint investments include AdMob, the mobile ad network acquired by Google for $750 million.)
Co-founder and CEO Ryan Smith says Qualtrics is offering a new approach to market research. In the past, companies that wanted to conduct this research had to hire outside firms, which is a pricey proposition. There are a few startups are offering cheaper alternatives, but they’re usually simple tools like surveys, which aren’t going to replace serious research. Qualtrics, on the other hand, has developed technology that allows companies to conduct sophisticated research on their own, without hiring an outside firm or even asking their IT team to handle a complicated installation.
“Our mantra is: ‘Sophisticated enough for a PhD, easy enough for an intern,’” Smith says.
Filed under: Revenue Performance Management (RPM) | Tags: Revenue Performance Management
Filed under: Analytics
As the software-as-a-service market continues to mature, there are companies emerging that are targeting specific sectors within the enterprise with solutions especially tailored and priced for them: the latest of these is InsightSquared, which has announced a Series A round of $4.5 million for its a business intelligence platform aimed specifically at small and medium-sized businesses.
The round was led by Atlas Venture, with participation also from NextView Ventures and new investors Bessemer Venture Partners and Salesforce.com. This brings total funding in the company since February 2011 to $5.5 million.
As part of the news, InsightSquared is also announcing that it is integrating with Salesforce for the latter company’s visualization services to be integrated into the service.
Other services included in InsightSquared fall firmly in the category of data analysis — typically the kind used by large enterprises and now becoming more affordable and accessible to smaller businesses, by way of the SaaS business model. They include activity tracking (dashboards to track activity from employees and clients in real-time, with trending options); sales forecasts; data quality monitoring (identifying, ranking and fixing data errors); ratios and KPIs; nightly emails; employee scorecards ranking each worker against his peers; tagging and filtering and integration with other data sources (eg voice tracking with M5 Networks); financial tracking and web tracking (with Google Analytics).
These services are offered in packages that begin at $99 per month, says the company.
Filed under: Datarati, Revenue Performance Management (RPM) | Tags: Revenue Performance Management (RPM)