Will Scully-Power


Google Tag Manager: A Step-By-Step Guide
October 2, 2012, 12:45 am
Filed under: Web Analytics

In a previous article at Online Behavior, Auria Moore discussed the Inevitability of the Tag Management System, where she described the irony that the more useful and relevant your site becomes, the worse it may actually perform. This happens because websites are continuously adding tags to enhance their tracking, optimization or other functionality; this ends up crowding pages with third party tags and may slower the website.

For this reason, the Google Tag Manager, a free solution for tag management, is very welcomed, especially by Marketers. In the past, everything was controlled by webmasters, including website tracking, which was highly technical as it required dealing with log files. Then, in 2005, Google made the JavaScript method widely available with Google Analytics, but it still required a technical integration by webmasters as it required adding codes to the website.

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