Will Scully-Power


Dataium – Looking for a car online? We know all about you!
December 17, 2012, 8:25 am
Filed under: Analytics, Behavioural Targeting, Web Analytics

DataiumPersona

Georgia resident Andy Morar is in the market for a BMW. So recently he sent a note to a showroom near Atlanta, using a form on the dealer’s website to provide his name and contact information.

His note went to the dealership—but it also went, without his knowledge, to a company that tracks car shoppers online. In a flash, an analysis of the auto websites Mr. Morar had anonymously visited could be paired with his real name and studied by his local car dealer.

 

Read the full Story here: http://online.wsj.com/article/SB10001424127887324784404578143144132736214.html

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