Filed under: #mktgcloud, CRM, Customer Experience, Customer Lifecycle Marketing, Email Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Loyalty, Marketing Automation, Marketing Cloud | Tags: CRM, Customer Lifecycle, Marketing Automation
Partnership to deliver certified lifecycle marketing automation & CRM consultants into the Australian market
1st March 2016 – Sydney Australia: Data Scouts today announced a strategic partnership with the Association for Data-driven Marketing & Advertising to deliver a series of two-day courses designed exclusively for marketers using marketing automation & customer relationship management (CRM) technologies.
The two-day course entitled Data Scouts Directions™ will leverage a proven marketing automation and CRM transformation consulting methodology which teaches participants how to map out the current state of their organisations marketing strategy, marketing technology landscape, marketing team operations and their lifecycle marketing campaigns.
Participants will then learn how to develop a future state omni-channel customer experience vision with prioritised campaigns for execution across the acquisition, on-boarding, engagement and retention stages of their customer journeys.
“Lifecycle marketing automation and CRM is critical to driving profitable revenue growth, said Will Scully-Power, Executive Director of Data Scouts. This course will teach participants the core principles of how to transform your prospect and customer marketing campaigns by implementing lifecycle marketing automation and CRM strategies across the acquisition, on-boarding, engagement and retention/loyalty stages of the customer lifecycle”.
Jodie Sangster, CEO of ADMA added “We have partnered with Data Scouts who are experts in the field of marketing automation and CRM to complement our new ADMA IQ education offer and bring best-in-market tactical skills training to Australian marketers. The gap in appropriately skilled marketers in is an issue that affects the whole industry and we are delighted to extend our new curriculum to Data Scout’s bespoke courses.”
Participants will complete the course as certified lifecycle marketing automation & CRM consultants.
Courses begin on 14th April in Sydney and 21st April in Melbourne.
For course booking enquiries, please visit www.datascouts.com.au or contact Data Scouts on (02) 8015 6662
Media Contact: Will Scully-Power, Executive Director on 0400 828 866 or email@example.com
Whether they like it or not, businesses understand that the power has firmly shifted to the customer. The customer now decides how, when and where they engage with their chosen brands and their tolerance for poor customer experience is minimal.
Forrester Research defines the customer experience as the sum of all experiences a customer has with a company over the duration of their relationship – including awareness, discovery, attraction, interaction, purchase, use, customer service, and advocacy. In this always-on omni-channel world, Customer Experience is fast becoming the new differentiator for forward thinking organisations.
Join the sharpest minds in the industry at Australia’s #1 Customer Experience Conference where CX and Marketing leaders meet. Learn from inspiring international keynote presentations and local case studies. Topics covered include Omni-Channel Customer Experience, Content Marketing, Social CRM, Customer Analytics, Customer Strategy, Multi-channel retail, Loyalty Marketing, Net Promoter Score, Contact Centre Management, Social Media Analytics, Customer Centricity, Building The Business Case For Investment Into Customer Experience / UX and Data Driven Customer Experience.
The Symposium takes place in the Hunter Valley where for two days delegates can escape the daily distractions of their office environment to spend time focusing exclusively on the ever-changing world of customer strategy. For qualifying senior executives, attendance is complimentary as the Symposium has been sponsored by a select group of market leading partners.