Whether they like it or not, businesses understand that the power has firmly shifted to the customer. The customer now decides how, when and where they engage with their chosen brands and their tolerance for poor customer experience is minimal.
Forrester Research defines the customer experience as the sum of all experiences a customer has with a company over the duration of their relationship – including awareness, discovery, attraction, interaction, purchase, use, customer service, and advocacy. In this always-on omni-channel world, Customer Experience is fast becoming the new differentiator for forward thinking organisations.
Join the sharpest minds in the industry at Australia’s #1 Customer Experience Conference where CX and Marketing leaders meet. Learn from inspiring international keynote presentations and local case studies. Topics covered include Omni-Channel Customer Experience, Content Marketing, Social CRM, Customer Analytics, Customer Strategy, Multi-channel retail, Loyalty Marketing, Net Promoter Score, Contact Centre Management, Social Media Analytics, Customer Centricity, Building The Business Case For Investment Into Customer Experience / UX and Data Driven Customer Experience.
The Symposium takes place in the Hunter Valley where for two days delegates can escape the daily distractions of their office environment to spend time focusing exclusively on the ever-changing world of customer strategy. For qualifying senior executives, attendance is complimentary as the Symposium has been sponsored by a select group of market leading partners.
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