Filed under: #mktgcloud, CRM, Customer Experience, Customer Lifecycle Marketing, Marketing Automation, Marketing Cloud
An open letter to every Salesforce customer worldwide,
To get a single customer view of your prospects and customers, you must first integrate your marketing, sales and service data together. Today, only 22% of the total Salesforce customer base have done this.
Marketers today who are running their marketing, sales and service databases together in the cloud still struggle to track and measure their return on marketing investment (ROMI).
Why is this?
There is a specific end to end best practice process that you must follow.
Over the past 7 years at Datarati, we have helped over 800 Salesforce customers across the Asia-Pacific region set up this specific best practice process in an effort to solve this problem.
We decided it was time for us to do more as a Salesforce partner so we decided to reveal our own ‘Secret Sauce’.
We recently ran a 30 minute live webinar where we covered the following:
- How we use Salesforce Marketing Cloud to drive top of funnel e.g. Social Advertising.
- How we use Salesforce Marketing Cloud to nurture middle of funnel e.g. Lead Nurturing & Scoring.
- How we use Salesforce Sales Cloud for lead management e.g. Leads, Opportunities & Campaigns.
- How we use Salesforce Service Cloud for new employee & customer on-boarding & retention e.g. Welcome Series, Surveys, Ideas
Due to the overwhelming positive feedback and response, we have decided to run another live webinar.
Date: Tuesday 20th September
Time: 1PM (Australian Eastern Standard Time)
Duration: 30 minutes
Presenters: Will Scully-Power (Managing Director) & Sandy Sara (Head of Customer Experience) at Datarati.