Filed under: CRM, Customer Experience, Customer Lifecycle Marketing, Marketing Automation | Tags: Data Scouts
Data Scouts launches digital transformation program for Australian Universities
Data Scouts provides ‘student first’ digital transformation course for university staff in recruitment, admissions, student services and alumni
Wednesday 29th March 2017 – SYDNEY AUSTRALIA: – Data Scouts (www.datascouts.com.au) Australia’s largest training and recruitment agency specialising in Marketing Automation and CRM today announced the launch of its ‘student first’ digital transformation course.
The Data Scouts digital transformation course methodology focuses on bringing together all faculties from across the university together to build a university wide student experience vision.
Each facility then breaks down into teams tasked with mapping out the current state of the student lifecycle and experience. These teams then map out the future state of the student lifecycle including a set of prioritised campaigns that will deliver on the university’s corporate and marketing objectives and that are aligned their new student experience vision.
From here the university can then review the technology needed from marketing automation and CRM software vendors to enable these campaigns along with a breakdown of the skills required within these teams to implement them.
“We’re very excited with the launch of this course and have seen some early success having launched with one of Australia’s most prestigious universities where we are training over 400 of their staff on our digital transformation methodology” said Will Scully-Power, Co-Founder at Data Scouts.
“We have found a large number of Australian universities have procured a marketing automation and/or CRM platform without staff really understanding the why and more importantly how certain campaigns are helping to achieve the universities objectives. By aligning the Data Scouts training methodology with technology vendor product training, we enable university staff to get much faster time to value in their digital transformation programs, said Marcus Zeltzer, Co-Founder at Data Scouts.
Data Scouts has established strategic partnerships with both the Association for Data-Driven Marketing & Advertising (ADMA) and the Australian Marketing Institute (AMI) to deliver digital transformation and customer experience training courses to thousands of its members nationally across Australia & New Zealand.
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