Will Scully-Power

INFOGRAPHIC: Chart & Graph Types
December 8, 2011, 2:54 am
Filed under: Actionable Insights, Visualisation | Tags:

More: http://online-behavior.com/analytics/chart-types


LATEST: News, Insights & Data-Driven Marketing Best Practices
December 7, 2011, 12:32 am
Filed under: #mktgcloud, Actionable Insights, Datarati
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Datarati Insights

Hi there,

I am excited to announce the move to our new 165sq metre Sydney office located on Level 5, 50 Pitt Street in Sydney.

We are also announcing a new initiative called ‘Hot Desks’ for all Datarati clients.

If you have an upcoming campaign that you need assistance in launching, you can come into our office and use one of our Hot Desks for the day.

Get direct access to our marketing automation & CRM consultants to help you generate ideas, actionable insights and implement best practices.

We have also launched a Small Business Product offering called Spark.

Click here to learn more!


Will Scully-Power
Managing Director

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Company News

PHOTOS – Datarati X-mas Party Cruise

Datarati held its Christmas Party aboard the Sydney Crystal View the Photos from a great night. Thanks to everybody who came.

PRESENTATION – Knowledge is Power

Will Scully-Power, Managing Director at Datarati recently presented the “Knowledge is Power” at Magazine Week 2011. Watch Presentation!

PHOTOS – Datarati has Moved Offices!

We’ve just posted some photos of our new office. Come visit us at Level 5, 50 York Street, Sydney. Check it out

Industry News
INFOGRAPHIC – Inbound vs Outbound Marketing

The Internet marketing industry continues to evolve. In a two-way medium like the Internet, the traditional models of marketing are losing their efficacy, and the new types of marketing are gaining steam by providing value for consumers increasingly put off by intrusive marketing tactics
View the Infographic!

VIDEO – Salesforce and Radian6 Demo

Radian6 helps organisations listen, analyse and engage in social conversations and drive social media marketing efforts, fuel social pipeline, improve social customer service and social conversation monitoring. Watch it now!

VIDEO – The Rise of the Datarati

Groupe Aeroplan President and CEO Rupert Duchesne addresses airline executives at Mega Event 2010 in Montreal (13 October 2010).
Watch it now!

Product News
CAPITAL – Marketo raises $50 Million

Marketo, announced it has secured $50 million in new venture financing. “This investment validates our vision – and success – in building a platform to dramatically speed the way any company can grow revenue” Read the Press Release

WINNER – Marketo selected in top 30 company in Forbe’s Most Promising Companies list

Last week Marketo was listed in Forbes’ top 100 up-and-coming companies with compelling business models, strong management teams, strategic partners and precious investment capital Read the Press Release!

INTEGRATION – Marketo announces integration with Citrix’s GoToWebinar

Marketo announced it now integrates with Citrix®GoToWebinar®, the leading webinar solution for easy, do-it-yourself, cost-effective webinars for up to 1,000 attendees. Check it Out!




Attention B2B Marketers: Embrace the Mobile Web! [Infographic]
September 20, 2011, 12:36 pm
Filed under: #mktgcloud, Actionable Insights, Datarati, Mobile | Tags:

VIDEO: How to effectively measure your Marketing Investments & ROI
September 14, 2011, 12:09 pm
Filed under: #mktgcloud, Actionable Insights, Datarati, Datarati.TV, Video | Tags: , , ,


Click to Watch Now!

StatSheet Changes Name To Automated Insights, Scores $4 Million
September 12, 2011, 5:55 pm
Filed under: #mktgcloud, Actionable Insights, Analytics, Datarati | Tags: ,

Exclusive – StatSheet, which specializes in realtime content automation, is expandingbeyond sports to apply its technology to other data-intensive verticals where the cost of creating high-quality content remains high.

The company has decided that a new name will better reflect its broadened focus, and will henceforth be known as Automated Insights. Furthermore, the startup has secured $4 million in new funding to spur growth.

The financing round was led by Court Square Ventures and OCA Ventures, with participation from IDEA Fund Partners and other existing investors. They raised $1.3m earlier.

For the record, Automated Insights will be entering new markets (think finance, weather, real estate etc.) but will maintain the StatSheet brand for its sports offerings whilst doing so.

Automated Insights’ technology automatically turns raw data into narrative content and visualizations. The content that is output is written entirely by software but can subsequently be formatted as headlines, summaries, and long-form articles, and then distributed via the Web, mobile applications and through social media.

They recently applied its technology to power Major League Baseball (MLB) coverage. The company is now looking to debut team-centric sites and mobile apps for all 32 NFL and 244 NCAA Division I College Football teams (see an example).

Since November, the company says, its software has generated over 100,000 articles (covering both NCAA Basketball and MLB).

Worth noting: Automated Insights has gotten this far with only 12 employees, in less than a year, because most of what they do is completely automated.

More: http://techcrunch.com/2011/09/12/statsheet-changes-name-to-automated-insights-lands-4-million

VIDEO: Building a Smarter Planet With Marketing Metrics at IBM
September 7, 2011, 11:54 am
Filed under: #mktgcloud, Actionable Insights, Datarati, Datarati.TV, Video, Web Analytics | Tags: ,

In this presentation, we learn how IBM manages analysts, how they provide analysis, and how they use that insight at the company dedicated to building a Smarter Planet.

The speakers discuss the challenges and opportunities that come from managing marketing metrics globally when it comes to people, process and technology.

Watch Now: http://online-behavior.com/emetrics/building-marketing-metrics

Datarati – at work in the field?
August 30, 2011, 4:41 am
Filed under: #mktgcloud, Actionable Insights, Datarati | Tags:

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