Will Scully-Power


PASCAL51 raises angel funding for next generation customer experience automation platform

Former executives from Oracle, Salesforce, IBM, NAB Bank and Datarati team up to automate customer journeys, customer insights and decision making

1 June 2017 – SYDNEY AUSTRALIA: – PASCAL51 (www.pascal51.com), a software as a service (SaaS) platform which ingests data, learns from it, generates an insight and subsequent recommendation and then automates the next best action, today announced that it has raised angel funding.

“The customer journey is not linear, yet we as marketers are forced to build linear based customer journeys using today’s best of breed marketing automation software platforms. Every organisation in the world knows the pain of trying to build a multi-channel customer journey using campaign logic and business rules.

These journeys are hard to build, complex to test and optimise and struggle to scale with large volumes of data. In addition, today’s automation platforms require an army of technically skilled and expensive people to design, build, test, execute and report on their effectiveness”, said Will Scully-Power Co-Founder & CEO of PASCAL51.

The PASCAL51 customer experience automation platform includes:

  • Data51™ – ingests and transforms a combination of historical and real-time data
  • Learn51™ – learns from both explicit and implicit behavioural data
  • Insights51™ – generates automated insights and recommendations
  • Decision51™ – determines and then executes next best action

“We’re building the next generation machine-intelligent customer experience automation platform powered by artificial intelligence and deep machine learning. Our technology stack will be leveraging state of the art big data processing technologies like Kafka, Spark and Hadoop to enable PASCAL51 to ingest, process and recommend the next-best-action at large scale and in real-time,” said Nicholas Ho, Co-Founder & CTO at PASCAL51.

Backed by board advisors and investors Dr. Ray Huetter, part of the founding team from Oracle in Australia, Shailendra Kumar, former Partner of Cognitive Solutions at IBM and ex Managing Director of Accenture Marketing Analytics and Atony Ugoni current Head of Global Analytics and Artificial Intelligence at Seek and former Head of Campaign Analytics at National Australia Bank.

PASCAL51 have been accepted into Amazon Web Services Activate program which has been designed to support high-potential start-ups scale their technology infrastructure. AWS power some of today’s most successful start-ups including Slack and Airbnb.

PASCAL51 has also taken the 1% pledge, a corporate philanthropy movement dedicated to making the community a key stakeholder in every business.

“The 1-1-1 model is key to our company’s core values of simple, trust and value. We believe in paying it forward and this is the key to our DNA at PASCAL51,” added Will Scully-Power.

From today, PASCAL51 is inviting organisations who are interested in being part of the beta program to register their interest via the PASCAL51 website www.pascal51.com

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INFOGRAPHIC: How Google Works
January 4, 2015, 9:38 pm
Filed under: Algorithms, Search

How Google Works



MILESTONE: Sydney Data Miners Reaches 1000 Members today!
March 19, 2013, 3:39 am
Filed under: Algorithms, Analytics, Sydney Data Miners | Tags:

Sydney Data Miners Reaches 1000 Members - 19 March 2013

Today we reached a significant milestone at the Sydney Data Miners (http://www.meetup.com/datarati). We have officially reached 1,000 active members!!

Founded in 2007, the Sydney Data Miners group was set up to have informal meetups with those involved in all aspects of data mining from natural language processing, artificial intelligence, web mining and search engines to computational linguistics.

In 2009, and with just 200 members, the group was acquired by Datarati.

Throughout 2010, Datarati hosted events with senior executives from Optus, eBay, Neilsen Online and IBM. In 2011 Datarati hosted senior executives from Tobii, Deloitte Analytics, Altis Consulting, Accenture, Panalysis & CBS Interactive. In 2012 Datarati hosted senior executives from Flink Labs, Ansell, Effective Measure & Salesforce.com

In 2013, the group is already been off to a flying start with professors from the University of Technology, Sydney and industry executives from Freelancer.com

Today, our members are involved in all aspects of the data, analytics and optimisation world, from data mining to regression analysis to predictive modelling.

This group is managed by Datarati http://www.datarati.com.au



GOOGLE: a pretty impressive company all around
July 31, 2012, 9:35 am
Filed under: #mktgcloud, Algorithms, Big Data, Datarati | Tags:



‘Big Data’ Giant Mu Sigma Raises $108 Million From General Atlantic, Sequoia
December 28, 2011, 6:34 pm
Filed under: Algorithms, Analytics, Data, Datarati | Tags:

Mu Sigma, a provider of analytics and data-driven decision support services for enterprise customers, has raised $108 million in funding in a round led by growth equity firm General Atlantic.

The financing comes about half a year after Mu Sigma raised $25 million from Sequoia Capital, which also participated in this round.

Headquartered in Chicago with most of its 1,500+ employees working out of Bangalore, India, Mu Sigma is a professional services firm that helps companies analyze ‘big data’to “institutionalize decision support”.

In a statement, Mu Sigma says it is already profitable and able to finance its operations on its own, but that it raised more venture capital to ‘accelerate growth’.

A portion of the new capital will be used to purchase shares held by existing shareholders, but the company did not disclose which shareholders and how much of the $108 million injection will be reserved for the buybacks.

Mu Sigma did say all current shareholders will retain stakes in the company.

More in this Wall Street Journal article.



What Data Mining Algorithms do you use?
August 16, 2011, 3:40 am
Filed under: #mktgcloud, Algorithms, Data, Datarati, Sydney Data Miners | Tags:



Obama builds his DATA team

Some of the millions of dollars raised by President Barack Obama’s reelection campaign could be used to build one of the most innovative internal data operations ever for a political campaign. Obama for America has been hiring data quants, and recently posted job openings for predictive modeling and data mining analysts, along with state data directors. The strategic approach to data inside the campaign could help it better integrate offline and online data gleaned from social media and other online interactions.

OFA is developing an in-house Analytics Department to be based at the Chicago campaign headquarters. Staff there will work with state data directors to be based in several states, according to a job posting on the OFA site. The Chicago office will also have data desks responsible for various regions of the country.

The campaign is also seeking predictive modeling and data mining analysts who would be responsible for developing statistical and predictive models to assist in digital media, as well as for fundraising and other media. The analysts will be expected to have experience with digital media, online advertising data, Nielsen, and Arbitron data, in addition to text data. The job description, posted on data mining resource site KDnuggets, notes that text mining and social media analytics “is a plus.”

“It points to an extraordinarily high level of data integration inside the Obama campaign,” said Alex Lundry, VP and research director at TargetPoint Consulting, a microtargeting and data mining firm that works with Republican candidates and organizations, including the Republican National Committee, Mitt Romney’s 2008 presidential primary campaign, and John McCain’s ’08 presidential campaign. “It’s a much more holistic view of the voter from a data perspective, and you don’t see many GOP candidates doing that,” he added.

More: http://www.clickz.com/clickz/news/2094531/obama-builds-team-inform-digital-ads-social




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