Will Scully-Power


PASCAL raises angel funding for next generation customer experience automation platform

Former executives from Oracle, Salesforce, IBM, NAB Bank and Datarati team up to automate customer journeys, customer insights and decision making

1 June 2017 – SYDNEY AUSTRALIA: – PASCAL (www.pascal51.com), a software as a service (SaaS) platform which ingests data, learns from it, generates an insight and subsequent recommendation and then automates the next best action, today announced that it has raised angel funding.

“The customer journey is not linear, yet we as marketers are forced to build linear based customer journeys using today’s best of breed marketing automation software platforms. Every organisation in the world knows the pain of trying to build a multi-channel customer journey using campaign logic and business rules.

These journeys are hard to build, complex to test and optimise and struggle to scale with large volumes of data. In addition, today’s automation platforms require an army of technically skilled and expensive people to design, build, test, execute and report on their effectiveness”, said Will Scully-Power Co-Founder & CEO of PASCAL.

The PASCAL customer experience automation platform includes:

  • Data51™ – ingests and transforms a combination of historical and real-time data
  • Learn51™ – learns from both explicit and implicit behavioural data
  • Insights51™ – generates automated insights and recommendations
  • Decision51™ – determines and then executes next best action

“We’re building the next generation machine-intelligent customer experience automation platform powered by artificial intelligence and deep machine learning. Our technology stack will be leveraging state of the art big data processing technologies like Kafka, Spark and Hadoop to enable PASCAL to ingest, process and recommend the next-best-action at large scale and in real-time,” said Nicholas Ho, Co-Founder & CTO at PASCAL.

Backed by board advisors and investors Dr. Ray Huetter, part of the founding team from Oracle in Australia, Shailendra Kumar, former Partner of Cognitive Solutions at IBM and ex Managing Director of Accenture Marketing Analytics and Atony Ugoni current Head of Global Analytics and Artificial Intelligence at Seek and former Head of Campaign Analytics at National Australia Bank.

PASCAL have been accepted into Amazon Web Services Activate program which has been designed to support high-potential start-ups scale their technology infrastructure. AWS power some of today’s most successful start-ups including Slack and Airbnb.

PASCAL has also taken the 1% pledge, a corporate philanthropy movement dedicated to making the community a key stakeholder in every business.

“The 1-1-1 model is key to our company’s core values of simple, trust and value. We believe in paying it forward and this is the key to our DNA at PASCAL,” added Will Scully-Power.

From today, PASCAL is inviting organisations who are interested in being part of the beta program to register their interest via the PASCAL website www.pascal51.com

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Revenue Cycle Modeling, Analytics, Optimisation

MILESTONE: Sydney Data Miners Reaches 1000 Members today!
March 19, 2013, 3:39 am
Filed under: Algorithms, Analytics, Sydney Data Miners | Tags:

Sydney Data Miners Reaches 1000 Members - 19 March 2013

Today we reached a significant milestone at the Sydney Data Miners (http://www.meetup.com/datarati). We have officially reached 1,000 active members!!

Founded in 2007, the Sydney Data Miners group was set up to have informal meetups with those involved in all aspects of data mining from natural language processing, artificial intelligence, web mining and search engines to computational linguistics.

In 2009, and with just 200 members, the group was acquired by Datarati.

Throughout 2010, Datarati hosted events with senior executives from Optus, eBay, Neilsen Online and IBM. In 2011 Datarati hosted senior executives from Tobii, Deloitte Analytics, Altis Consulting, Accenture, Panalysis & CBS Interactive. In 2012 Datarati hosted senior executives from Flink Labs, Ansell, Effective Measure & Salesforce.com

In 2013, the group is already been off to a flying start with professors from the University of Technology, Sydney and industry executives from Freelancer.com

Today, our members are involved in all aspects of the data, analytics and optimisation world, from data mining to regression analysis to predictive modelling.

This group is managed by Datarati http://www.datarati.com.au



Leveraging Analytics to generate actionable insights
March 14, 2013, 12:43 am
Filed under: Actionable Insights, Analytics

Leveraging Analytics to Generate Actionable Insights

 

Source: http://b2bleadblog.com/2013/03/3-steps-for-sales-marketing-productivity.html



Dataium – Looking for a car online? We know all about you!
December 17, 2012, 8:25 am
Filed under: Analytics, Behavioural Targeting, Web Analytics

DataiumPersona

Georgia resident Andy Morar is in the market for a BMW. So recently he sent a note to a showroom near Atlanta, using a form on the dealer’s website to provide his name and contact information.

His note went to the dealership—but it also went, without his knowledge, to a company that tracks car shoppers online. In a flash, an analysis of the auto websites Mr. Morar had anonymously visited could be paired with his real name and studied by his local car dealer.

 

Read the full Story here: http://online.wsj.com/article/SB10001424127887324784404578143144132736214.html



Wolfram Alpha Launches Personal Analytics Reports For Facebook
August 30, 2012, 11:29 pm
Filed under: Analytics | Tags:

Wolfram Alpha, the “computational knowledge engine” that quietly handles a large number of queries from Apple’s Siri, launched a new feature today that allows you to quickly get an overview ofall your data on Facebook.

The new report,says Wolfram CEO Stephen Wolfram, expands Wolfram Alpha’s “powers of analysis to give you all sorts of personal analytics.” The company plans to expand these reports with new features over time, but they already give you a pretty deep look at your Facebook habits.

CLICK HERE TO ANALYSE YOUR FACEBOOK PROFILE DATA: http://www.wolframalpha.com/input/?i=my+facebook&stopcache=1

http://techcrunch.com/2012/08/30/wolfram-alpha-launches-personal-analytics-reports-for-facebook/



SaaS For SMBs: InsightSquared Picks Up $4.5M From Atlas, Bessemer, Salesforce and NextView
May 14, 2012, 10:49 pm
Filed under: Analytics

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As the software-as-a-service market continues to mature, there are companies emerging that are targeting specific sectors within the enterprise with solutions especially tailored and priced for them: the latest of these is InsightSquared, which has announced a Series A round of $4.5 million for its a business intelligence platform aimed specifically at small and medium-sized businesses.

The round was led by Atlas Venture, with participation also from NextView Ventures and new investors Bessemer Venture Partners and Salesforce.com. This brings total funding in the company since February 2011 to $5.5 million.

As part of the news, InsightSquared is also announcing that it is integrating with Salesforce for the latter company’s visualization services to be integrated into the service.

Other services included in InsightSquared fall firmly in the category of data analysis — typically the kind used by large enterprises and now becoming more affordable and accessible to smaller businesses, by way of the SaaS business model. They include activity tracking (dashboards to track activity from employees and clients in real-time, with trending options); sales forecasts; data quality monitoring (identifying, ranking and fixing data errors); ratios and KPIs; nightly emails; employee scorecards ranking each worker against his peers; tagging and filtering and integration with other data sources (eg voice tracking with M5 Networks); financial tracking and web tracking (with Google Analytics).

These services are offered in packages that begin at $99 per month, says the company.

More: http://techcrunch.com/2012/05/14/saas-for-smbs-insightsquared-picks-up-4-5m-from-atlas-bessemer-salesforce-and-nextview




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