Will Scully-Power

Data Scouts launches digital transformation program for Australian Universities

Data Scouts launches digital transformation program for Australian Universities

Data Scouts provides ‘student first’ digital transformation course for university staff in recruitment, admissions, student services and alumni

Wednesday 29th March 2017 – SYDNEY AUSTRALIA: – Data Scouts (www.datascouts.com.au) Australia’s largest training and recruitment agency specialising in Marketing Automation and CRM today announced the launch of its ‘student first’ digital transformation course.

The Data Scouts digital transformation course methodology focuses on bringing together all faculties from across the university together to build a university wide student experience vision.

Each facility then breaks down into teams tasked with mapping out the current state of the student lifecycle and experience. These teams then map out the future state of the student lifecycle including a set of prioritised campaigns that will deliver on the university’s corporate and marketing objectives and that are aligned their new student experience vision.

From here the university can then review the technology needed from marketing automation and CRM software vendors to enable these campaigns along with a breakdown of the skills required within these teams to implement them.

“We’re very excited with the launch of this course and have seen some early success having launched with one of Australia’s most prestigious universities where we are training over 400 of their staff on our digital transformation methodology” said Will Scully-Power, Co-Founder at Data Scouts.

“We have found a large number of Australian universities have procured a marketing automation and/or CRM platform without staff really understanding the why and more importantly how certain campaigns are helping to achieve the universities objectives. By aligning the Data Scouts training methodology with technology vendor product training, we enable university staff to get much faster time to value in their digital transformation programs, said Marcus Zeltzer, Co-Founder at Data Scouts.

Data Scouts has established strategic partnerships with both the Association for Data-Driven Marketing & Advertising (ADMA) and the Australian Marketing Institute (AMI) to deliver digital transformation and customer experience training courses to thousands of its members nationally across Australia & New Zealand.


Will Scully-Power                   Marcus Zeltzer
0400828866                            0401033114
will.sp@datascouts.com.au   marcus.zeltzer@datascouts.com.au


Target prospects and customers on Facebook using marketing automation & CRM data



Pre-built Customer Journeys are here!



Pre-built customer journeys are finally here!

Improve your customer experience immediately way with pre-built customer journeys (assets & journey logic) for each stage of your customer lifecycle.

Are you looking for best practice campaign journeys to acquire new customers, onboard customers, engage customers, retain customers or win-back customers?

Everyone is talking about customer journeys but the struggle is real! Most organisations struggle to quickly design, build and implement customer journeys. Why? Talent and cost.

Introducing LAUNCH – powered by Datarati

What’s available:

Acquisition Journeys Options:

Journey Option 1: Prospect landing page, web form and a triggered email and/or SMS journey.

Journey Option 2: Prospect SMS opt-in of your email address journey.

Journey Option 3: Prospect Facebook web form and triggered email and/or SMS journey.

On-boarding Journey Options:

Journey Option 1: Customer welcome email and/or SMS journey.

Journey Option 2: Customer update your communication preferences email and landing page journey.

Journey Option 3: Customer welcome nurture 4 part email and/or SMS series journey.

Engagement Journey Options:

Journey Option 1: Customer 3 part email and/or SMS nurture series journey.

Journey Option 2: Customer Birthday or Anniversary email journey.

Journey Option 3: Customer Website visit triggered email and/or SMS journey.

Retention Journey Options:

Journey Option 1: Customer wish-list survey email to landing page to capture product/services preferences journey.

Journey Option 2: Customer survey email and/or SMS journey.

Journey Option 3: Customer who bought X also bought Y email and/or SMS journey.

Lapsed Journey Options:

Journey Option 1: Customer we want you back email and/or SMS journey.

Journey Option 2: Customer we miss you email and/or SMS journey.

Journey Option 3: Customer it’s been X days since last purchase email and/or SMS journey.

AUD$7,500 per journey ex GST


Customer Journey Mapping
October 25, 2016, 11:53 pm
Filed under: CRM, Customer Lifecycle Marketing, Data Scouts, Marketing Automation | Tags:



Another group of certified Marketing Automation & CRM consultants now on the market!

Accelerate your career in digital transformation! Get certified today!


Staggering 76% of marketers are not accurately measuring return on marketing investment (ROMI)


An open letter to every Salesforce customer worldwide,

To get a single customer view of your prospects and customers, you must first integrate your marketing, sales and service data together. Today, only 22% of the total Salesforce customer base have done this.


Marketers today who are running their marketing, sales and service databases together in the cloud still struggle to track and measure their return on marketing investment (ROMI).

Why is this?

There is a specific end to end best practice process that you must follow.

Over the past 7 years at Datarati, we have helped over 800 Salesforce customers across the Asia-Pacific region set up this specific best practice process in an effort to solve this problem.

We decided it was time for us to do more as a Salesforce partner so we decided to reveal our own ‘Secret Sauce’.

We recently ran a 30 minute live webinar where we covered the following:

  • How we use Salesforce Marketing Cloud to drive top of funnel e.g. Social Advertising.
  • How we use Salesforce Marketing Cloud to nurture middle of funnel e.g. Lead Nurturing & Scoring.
  • How we use Salesforce Sales Cloud for lead management e.g. Leads, Opportunities & Campaigns.
  • How we use Salesforce Service Cloud for new employee & customer on-boarding & retention e.g. Welcome Series, Surveys, Ideas

Due to the overwhelming positive feedback and response, we have decided to run another live webinar.

Date: Tuesday 20th September
Time: 1PM (Australian Eastern Standard Time)
Duration: 30 minutes
Presenters: Will Scully-Power (Managing Director) & Sandy Sara (Head of Customer Experience) at Datarati.

REGISTER HERE: https://attendee.gotowebinar.com/register/5519273870499207940

Secret Sauce

The importance of investing in staff training to deliver digital transformation & customer experience


To all industry leaders in digital transformation, marketing automation & CRM:

Put simply: to deliver an awesome customer experience to your customers you need to train and then most importantly empower your staff!

Since the launch of our Data Scouts www.datascouts.com.au digital transformation course back in April this year we have had hundreds of enquiries from digital marketing executives across Australia who have written to us wanting to register for our course but have been unable due to one of the following reasons:

1.) No staff training budget

2.) Internal approval process to hard

No staff training budget? How is your team meant to learn and grow in their roles? I wonder if this was covered off in the interview process with new staff? We really want you to come and join us to help grow our business but we won’t invest in you, our biggest asset. Go figure.

Internal approval process to hard? Why is it so hard? Is your organisation making it difficult to apply for and receive funding for your requested training? If it falls into the ‘too hard’ basket for your staff, why wouldn’t they give the ‘too hard’ excuse for providing a good customer experience.

Enough is enough. It’s time for leaders in this industry to stand up and be leaders. Invest in your people. Invest in their ability to deliver an exceptional customer service.

For those digital marketers who are looking for ways to ‘justify’ the training investment to their managers, start with this.

Data Scouts Directions™ – 2 Day Skills Training Course – Request for Approval

Hi <First Name>,

I’m writing to ask for approval to attend the Data Scouts Directions™ two-day course being held on the XXX 2016 in XXXX.

Lifecycle marketing automation and CRM is critical to driving profitable revenue growth at XXXXX.

Data Scouts Directions™ is a proven marketing automation and CRM transformation consulting methodology which has been specifically designed to teach me how to map out the current state of our organisation’s marketing strategy, marketing technology landscape, marketing team operations and our lifecycle marketing campaigns.

This course is supported by the Association for Data-driven Marketing & Advertising (ADMA) and will teach me the core principles of how to transform our prospect and customer marketing campaigns for execution across the acquisition, on-boarding, engagement and retention stages of their customer journeys.

I believe that attending Data Scouts Directions™ would especially help me on these projects:

– [add project or initiative]

– [add project or initiative]

– [add project or initiative]

Here is an approximate breakdown of conference costs:

  • Transportation: $ xxx
  • Hotel: (2 nights at $350/day) (if applicable)
  • Meals: (2 days at $60/day)
  • Registration Fee: (AUD$3,000) ex. GST

Total: $ x,xxx

Based on this investment in training, I am forecasting a cost savings to the business of X and an ROI of Y.

As there are only 10 exclusive places in the XXXXX training course, I would like to register as soon as possible.

I’ll be sure to submit a post-course report that will include an executive summary, major takeaways, tips, and a set of recommendations to maximise the return on our investment.

I can also share all relevant information obtained with other staff and stakeholders within the company.

Thank you for considering this request. I look forward to your reply and approval.



Anyone could be a leader if there was no cost. True leaders willingly pay a price, to sacrifice self interest, to have the honor to lead. – Simon Sinek

Next courses: 18-19th July in Sydney and 25th-26th in Melbourne.

Book Now: www.datascouts.com.au

Will Scully-Power
Executive Director
Data Scouts

Data Scouts – Training and Recruitment agency in Customer Experience!
May 2, 2016, 3:55 am
Filed under: CRM, Customer Experience, Marketing Automation | Tags:


%d bloggers like this: