Will Scully-Power


PASCAL51 raises angel funding for next generation customer experience automation platform

Former executives from Oracle, Salesforce, IBM, NAB Bank and Datarati team up to automate customer journeys, customer insights and decision making

1 June 2017 – SYDNEY AUSTRALIA: – PASCAL51 (www.pascal51.com), a software as a service (SaaS) platform which ingests data, learns from it, generates an insight and subsequent recommendation and then automates the next best action, today announced that it has raised angel funding.

“The customer journey is not linear, yet we as marketers are forced to build linear based customer journeys using today’s best of breed marketing automation software platforms. Every organisation in the world knows the pain of trying to build a multi-channel customer journey using campaign logic and business rules.

These journeys are hard to build, complex to test and optimise and struggle to scale with large volumes of data. In addition, today’s automation platforms require an army of technically skilled and expensive people to design, build, test, execute and report on their effectiveness”, said Will Scully-Power Co-Founder & CEO of PASCAL51.

The PASCAL51 customer experience automation platform includes:

  • Data51™ – ingests and transforms a combination of historical and real-time data
  • Learn51™ – learns from both explicit and implicit behavioural data
  • Insights51™ – generates automated insights and recommendations
  • Decision51™ – determines and then executes next best action

“We’re building the next generation machine-intelligent customer experience automation platform powered by artificial intelligence and deep machine learning. Our technology stack will be leveraging state of the art big data processing technologies like Kafka, Spark and Hadoop to enable PASCAL51 to ingest, process and recommend the next-best-action at large scale and in real-time,” said Nicholas Ho, Co-Founder & CTO at PASCAL51.

Backed by board advisors and investors Dr. Ray Huetter, part of the founding team from Oracle in Australia, Shailendra Kumar, former Partner of Cognitive Solutions at IBM and ex Managing Director of Accenture Marketing Analytics and Atony Ugoni current Head of Global Analytics and Artificial Intelligence at Seek and former Head of Campaign Analytics at National Australia Bank.

PASCAL51 have been accepted into Amazon Web Services Activate program which has been designed to support high-potential start-ups scale their technology infrastructure. AWS power some of today’s most successful start-ups including Slack and Airbnb.

PASCAL51 has also taken the 1% pledge, a corporate philanthropy movement dedicated to making the community a key stakeholder in every business.

“The 1-1-1 model is key to our company’s core values of simple, trust and value. We believe in paying it forward and this is the key to our DNA at PASCAL51,” added Will Scully-Power.

From today, PASCAL51 is inviting organisations who are interested in being part of the beta program to register their interest via the PASCAL51 website www.pascal51.com



Data Scouts launches digital transformation program for Australian Universities

Data Scouts launches digital transformation program for Australian Universities

Data Scouts provides ‘student first’ digital transformation course for university staff in recruitment, admissions, student services and alumni

Wednesday 29th March 2017 – SYDNEY AUSTRALIA: – Data Scouts (www.datascouts.com.au) Australia’s largest training and recruitment agency specialising in Marketing Automation and CRM today announced the launch of its ‘student first’ digital transformation course.

The Data Scouts digital transformation course methodology focuses on bringing together all faculties from across the university together to build a university wide student experience vision.

Each facility then breaks down into teams tasked with mapping out the current state of the student lifecycle and experience. These teams then map out the future state of the student lifecycle including a set of prioritised campaigns that will deliver on the university’s corporate and marketing objectives and that are aligned their new student experience vision.

From here the university can then review the technology needed from marketing automation and CRM software vendors to enable these campaigns along with a breakdown of the skills required within these teams to implement them.

“We’re very excited with the launch of this course and have seen some early success having launched with one of Australia’s most prestigious universities where we are training over 400 of their staff on our digital transformation methodology” said Will Scully-Power, Co-Founder at Data Scouts.

“We have found a large number of Australian universities have procured a marketing automation and/or CRM platform without staff really understanding the why and more importantly how certain campaigns are helping to achieve the universities objectives. By aligning the Data Scouts training methodology with technology vendor product training, we enable university staff to get much faster time to value in their digital transformation programs, said Marcus Zeltzer, Co-Founder at Data Scouts.

Data Scouts has established strategic partnerships with both the Association for Data-Driven Marketing & Advertising (ADMA) and the Australian Marketing Institute (AMI) to deliver digital transformation and customer experience training courses to thousands of its members nationally across Australia & New Zealand.

Contacts

Will Scully-Power                   Marcus Zeltzer
0400828866                            0401033114
will.sp@datascouts.com.au   marcus.zeltzer@datascouts.com.au



Target prospects and customers on Facebook using marketing automation & CRM data

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http://pages.s6.exacttarget.com/AIA_Webexp/



Customer Journeys available from Datarati

Acquisition Customer Journeys:

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On-Boarding Customer Journeys

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Engagement Customer Journeys

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Group of Business People Holding Placards Forming Customer

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Retention Customer Journeys

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Lapsed Customer Journeys

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www.datarati.com.au



30 MIN WEBINAR: Kick start the new year with a fresh customer experience vision & strategy facilitated by the team at Datarati.

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In this 30 minute webinar, we will cover the following:

RAPID Workshop – Details of our Customer Journey Strategy 3 hour workshop to define, current state, requirements and campaign priorities.

FLASH Implementation – Details of our Salesforce Marketing Cloud implementation which will get you live in 2 weeks.

FLASH Advertising – Details of our Salesforce Advertising Studio implementation which will get you live in 24 hours.

LAUNCH Journeys – Details of our Pre-built Customer Journeys across Acquisition, On-boarding, Engagement, Retention, Lapsed lifecycle stages.

Register now: https://attendee.gotowebinar.com/register/2251673748514455554



State of the Connected Customer Experience

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The connected customer has emerged as the driving force in a world of constant innovation, mobility, and disruption. New technologies have put customers in the driver’s seat of the marketplace — giving them power over which brands sink or swim in the digital age. Companies that treat customers with awareness and intelligence — and put the customer experience at the centre of their business strategies — will succeed in this connected world.

 What defines the connected customer?

• What are their unique preferences and expectation of companies?

• How is technology changing the way customers consume information, communicate with companies, and purchase and seek service from brands?

• What can today’s businesses do to stay ahead of changing customer expectations and avoid disruption?

01 Information-Savvy Customers Now Control the Marketplace

(See page 11)

Recent advances in technology have created an age in which customers are empowered to communicate, research, browse, and purchase wherever they are and whenever they want. Today’s customers expect companies to quickly innovate in accordance with their changing preferences — otherwise they’ll simply switch brands. Seventy percent of consumers agree technology has made it easier than ever to take their business elsewhere.

02 The Culture of Immediacy Drives Mobile-First Expectations

(See page 14)

Smartphones have become ubiquitous for the modern-day customer, especially for millennials, who came of age in a mobile-first world. This constantly connected lifestyle has created a culture of immediacy in which customers’ definition of timely interactions means instant. Sixty-four percent of consumers expect companies to respond and interact with them in real time.

Customers Still Value Human Connections in a Tech-Driven World 03 (See page 17)

Despite their a affinity for faster and smarter technologies, connected customers still want to be treated as human beings with unique preferences — not addresses on an email list. In exchange for their loyalty, customers expect to be heard, understood, and appreciated by companies, like they are when they visit a local shopkeeper. Two-thirds of consumers say they’re likely to switch brands if they’re treated like a number instead of an individual.

New Data-Sharing Attitudes Spark Next Era of Marketing Personalisation (See page 21)

Customers want more intelligent communications from brands. The batch-and-blast method doesn’t work on these customers. They’ve grown to expect tailored recommendations and they’re willing to provide trusted brands with the data that enables such personalised interactions. Sixty-three percent of millennial consumers agree they’re willing to share data with companies that send personalised and discounts.

Smarter Use of Customer Information Expands Opportunities for Sales (See page 25)

Connected customers’ desire to not be treated like a number also means they don’t want to be treated like a cog in the sales machine. Sales organisations must rethink the traditional product-driven sales pitch and focus on leveraging smart tech and data to become trusted advisors to customers. More than three-quarters of consumers say it’s absolutely critical or very important to work with a salesperson who is focused on achieving customer needs instead of making a quick sale.

Fast, Personal Service Is Directly Linked to Customer Loyalty (See page 29)

The connected customer wants a smarter customer service experience — one that is both fast and personal. Gone are the days when customers would settle for extended phone conversations or multiple-day resolutions. Seventy-one percent of consumers say that customer service provided on any day at any time has an influence on loyalty, and almost as many (69%) say the same about personalised customer care.

Download: state-of-the-connected-customer

Source: Salesforce Research



Pre-built Customer Journeys are here!

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Pre-built customer journeys are finally here!

Improve your customer experience immediately way with pre-built customer journeys (assets & journey logic) for each stage of your customer lifecycle.

Are you looking for best practice campaign journeys to acquire new customers, onboard customers, engage customers, retain customers or win-back customers?

Everyone is talking about customer journeys but the struggle is real! Most organisations struggle to quickly design, build and implement customer journeys. Why? Talent and cost.

Introducing LAUNCH – powered by Datarati

What’s available:

Acquisition Journeys Options:

Journey Option 1: Prospect landing page, web form and a triggered email and/or SMS journey.

Journey Option 2: Prospect SMS opt-in of your email address journey.

Journey Option 3: Prospect Facebook web form and triggered email and/or SMS journey.

On-boarding Journey Options:

Journey Option 1: Customer welcome email and/or SMS journey.

Journey Option 2: Customer update your communication preferences email and landing page journey.

Journey Option 3: Customer welcome nurture 4 part email and/or SMS series journey.

Engagement Journey Options:

Journey Option 1: Customer 3 part email and/or SMS nurture series journey.

Journey Option 2: Customer Birthday or Anniversary email journey.

Journey Option 3: Customer Website visit triggered email and/or SMS journey.

Retention Journey Options:

Journey Option 1: Customer wish-list survey email to landing page to capture product/services preferences journey.

Journey Option 2: Customer survey email and/or SMS journey.

Journey Option 3: Customer who bought X also bought Y email and/or SMS journey.

Lapsed Journey Options:

Journey Option 1: Customer we want you back email and/or SMS journey.

Journey Option 2: Customer we miss you email and/or SMS journey.

Journey Option 3: Customer it’s been X days since last purchase email and/or SMS journey.

AUD$7,500 per journey ex GST

www.datarati.com.au




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