Will Scully-Power


Pre-built Customer Journeys are here!

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Pre-built customer journeys are finally here!

Improve your customer experience immediately way with pre-built customer journeys (assets & journey logic) for each stage of your customer lifecycle.

Are you looking for best practice campaign journeys to acquire new customers, onboard customers, engage customers, retain customers or win-back customers?

Everyone is talking about customer journeys but the struggle is real! Most organisations struggle to quickly design, build and implement customer journeys. Why? Talent and cost.

Introducing LAUNCH – powered by Datarati

What’s available:

Acquisition Journeys Options:

Journey Option 1: Prospect landing page, web form and a triggered email and/or SMS journey.

Journey Option 2: Prospect SMS opt-in of your email address journey.

Journey Option 3: Prospect Facebook web form and triggered email and/or SMS journey.

On-boarding Journey Options:

Journey Option 1: Customer welcome email and/or SMS journey.

Journey Option 2: Customer update your communication preferences email and landing page journey.

Journey Option 3: Customer welcome nurture 4 part email and/or SMS series journey.

Engagement Journey Options:

Journey Option 1: Customer 3 part email and/or SMS nurture series journey.

Journey Option 2: Customer Birthday or Anniversary email journey.

Journey Option 3: Customer Website visit triggered email and/or SMS journey.

Retention Journey Options:

Journey Option 1: Customer wish-list survey email to landing page to capture product/services preferences journey.

Journey Option 2: Customer survey email and/or SMS journey.

Journey Option 3: Customer who bought X also bought Y email and/or SMS journey.

Lapsed Journey Options:

Journey Option 1: Customer we want you back email and/or SMS journey.

Journey Option 2: Customer we miss you email and/or SMS journey.

Journey Option 3: Customer it’s been X days since last purchase email and/or SMS journey.

AUD$7,500 per journey ex GST

www.datarati.com.au

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Datarati’s Secret Sauce – How we use Salesforce Marketing, Sales & Service Clouds

Datarati Secret Sauce

Datarati’s Secret Sauce – How we use Salesforce Marketing, Sales & Service Clouds
Tue, Aug 23, 2016 12:00 PM – 12:30 PM AEST
In 30 minutes, learn how Datarati delivers a single view of customers whilst driving profitable revenue growth!
YOU WILL LEARN: 
• How we use Salesforce Marketing Cloud to drive top of funnel e.g. Social Advertising
• How we use Salesforce Marketing Cloud to nurture middle of funnel e.g. Lead Nurturing & Scoring
• How we use Salesforce Sales Cloud for lead management e.g. Leads, Opportunities & Campaigns
• How we use Salesforce Service Cloud for new employee & customer on-boarding & retention e.g. Welcome Series, Surveys, Ideas
Register now! https://attendee.gotowebinar.com/register/7929371472302467586
This webinar will book out fast – only 100 spots available. First in, best dressed.
Presenter:
Will Scully-Power
Managing Director, Datarati
will.sp@datarati.com.au
Co-presenter:
Sandy Sara
Head of Customer Experience, Datarati
sandy.sara@datarati.com.au


Attention: All digital marketing execs in email, web, social, mobile

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9 DAY ALERT: We are running ADMA’s official Marketing Automation & CRM transformation course. Kicks off in Sydney & Melbourne on 13th & 14th April. Don’t miss out your chance to get up-skilled and trained by the industry’s leaders in this space.

Download Course Outline: http://www.datascouts.com.au/wp-content/uploads/2016/03/Data-Scouts-One-Page-Information.pdf

Course Details: https://iq.adma.com.au/iq/course/marketing-automation-and-crm-transformation-data-scouts-directions



Build Your Own Customer Journey
Customer Journey, Customer Journeys,  Marketing Automation, CRM, Digital Transformation

Customer Journey, Customer Journeys, Marketing Automation, CRM, Digital Transformation



Data Scouts forms strategic partnership with the Association for Data-driven Advertising & Marketing

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Partnership to deliver certified lifecycle marketing automation & CRM consultants into the Australian market

1st March 2016 – Sydney Australia: Data Scouts today announced a strategic partnership with the Association for Data-driven Marketing & Advertising to deliver a series of two-day courses designed exclusively for marketers using marketing automation & customer relationship management (CRM) technologies.

The two-day course entitled Data Scouts Directions™ will leverage a proven marketing automation and CRM transformation consulting methodology which teaches participants how to map out the current state of their organisations marketing strategy, marketing technology landscape, marketing team operations and their lifecycle marketing campaigns.

Participants will then learn how to develop a future state omni-channel customer experience vision with prioritised campaigns for execution across the acquisition, on-boarding, engagement and retention stages of their customer journeys.

“Lifecycle marketing automation and CRM is critical to driving profitable revenue growth, said Will Scully-Power, Executive Director of Data Scouts. This course will teach participants the core principles of how to transform your prospect and customer marketing campaigns by implementing lifecycle marketing automation and CRM strategies across the acquisition, on-boarding, engagement and retention/loyalty stages of the customer lifecycle”.

Jodie Sangster, CEO of ADMA added “We have partnered with Data Scouts who are experts in the field of marketing automation and CRM to complement our new ADMA IQ education offer and bring best-in-market tactical skills training to Australian marketers. The gap in appropriately skilled marketers in is an issue that affects the whole industry and we are delighted to extend our new curriculum to Data Scout’s bespoke courses.”

Participants will complete the course as certified lifecycle marketing automation & CRM consultants.

Courses begin on 14th April in Sydney and 21st April in Melbourne.

For course booking enquiries, please visit www.datascouts.com.au or contact Data Scouts on (02) 8015 6662

Media Contact: Will Scully-Power, Executive Director on 0400 828 866 or will.sp@datascouts.com.au

 



Data, Email Marketing, Campaigns
December 5, 2013, 5:11 am
Filed under: Data, Email Marketing | Tags: , ,


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