Will Scully-Power

AsthmaMD Helps Asthma Sufferers by Gathering Aggregate Research Data
January 11, 2010, 8:55 pm
Filed under: Data, Datarati, iPhone, Research | Tags:

Each day 11 people die of asthma in the U.S., and it accounts for one-quarter of all emergency room visits. Since 1980 the asthma death rate overall has increased by 50%.

A new iPhone app called AsthmaMD, which was created by am Pejham (a doctor and researcher) and Salim Madjd, aims to help some of those sufferers. The application let’s them keep a diary of attacks, helping them keep records of the severity of attacks, medications used, etc.

Full Story: http://www.techcrunch.com/2010/01/10/asthmamd-helps-asthma-sufferers-gathers-aggregate-research-data


Business Intelligence for the iPhone
June 9, 2009, 12:19 pm
Filed under: Business Intelligence, iPhone

RoamBi (short for ‘roaming business intelligence’) aims to transform existing datasets from a variety of sources into interactive visualizations for the iPhone.

Its design beautifully merges the typical shiny and slick iPhone interface graphics with a more serious and dark business application visual style.

Try “spinning” the pie charts, or tap the line graphs, either from your own iPhone or the online simulator.

Online publishers can submit reports and data from a wide range of applications, including Excel, salesforce.com, WebIntelligence and Crystal Reports, to publish dynamic visualizations and share them with friends, co-workers and employees.

The service also includes a Web publisher where individual operators or corporate employees can import reports in 4 different visual templates: the pie chart, graph, card file, or list. The data can then be emailed to the phone or pushed through the RoamBi account.

More: www.roambi.com

Kontagent Expands Analytics Platform to Support iPhone Apps with Facebook Connect
March 22, 2009, 10:04 pm
Filed under: Analytics, iPhone | Tags: ,


Kontagent, a recent fbFund winner and provider of “viral analytics” tools for Facebook application developers, is now providing metrics to developers of iPhone applications who have integrated Facebook Connect.

The new service is the first Facebook Connect for iPhone analytics product to launch since Facebook announced the expansion of Facebook Connect to the iPhone with several top iPhone app developers last weekend. Now, Kontagent’s tools enable app developers to track and analyze Facebook application performance across platforms.

As we noted earlier this week, Facebook Connect brings new opportunities for engagement and viral growth to iPhone app developers. New services like Kontagent’s will only accelerate the pace of product development around Facebook Connect on the iPhone.

“These tools level the playing field for many. It has enabled even the smallest developers to gain access to advanced optimization tools that were previously only available to top developers. This is a win-win for developers and users, as more exciting applications arrive on next generation platforms such as the iPhone and Facebook Connect,” says co-founder Jeffery Tseng.

The company will be demoing the new service at the Facebook Developers Garage next Wednesday, March 25 in San Francisco.

How Many of Your Visits are from iPhones?
March 1, 2009, 7:21 am
Filed under: iPhone, Web Analytics | Tags: ,

Advanced Segmentation is one of Google Analytics’ most powerful features – you can use it to slice and dice your Google Analytics data by, well, pretty much anything.

They’ve made it a little easier to see what your iPhone visitors are doing on your site by adding a default Advanced Segment showing just visits from iPhones.

More: http://analytics.blogspot.com/2009/02/how-many-of-your-visits-are-from.html

Editing Google Spreadsheets on the iPhone
February 14, 2009, 12:06 am
Filed under: iPhone, Techcrunch | Tags: , , ,


Google Spreadsheets can now be edited on Android mobile phones and iPhones. Up until now, all Google Docs (online docs, spreadsheets, and presentations) could only be viewed on mobile phones. Editable spreadsheets work inside the mobile browser, which for both Android and iPhone is based on Webkit.

More: http://www.techcrunch.com/2009/02/13/now-you-can-edit-google-spreadsheets-on-androids-and-iphones/

Pointroll allows advertisers to capture data through engagement ads
February 13, 2009, 11:18 am
Filed under: iPhone | Tags: , , ,


Pointroll the most prominent rich media vendor, is getting in on the iPhone’s rich features and multi-touch action.

The Gannet-owned firm has begun offering advertisers and agencies the ability to use its trademark expandable ads when targeting users of the device.

PointRoll also supports video, coupon downloads, maps, click-to-call, and data capture features.

More: http://blog.clickz.com/090212-172314.html 

Omniture launches real-time analytics for the iPhone
December 23, 2008, 6:30 am
Filed under: Analytics, iPhone, Mobile, Web Analytics | Tags: , ,

Omniture is extending its SiteCatalyst measurement tool to native iPhone applications, enabling developers and marketers to gain insight on how users are interacting with their iPhone apps, based on real-time information. This should allow them not only to improve the user experience based on analytics, but also make adjustement necessary to generate more revenue by enhancing ad clicks, purchasing and increasing page views.

The new offer, which is basically an extension of its existing SiteCatalyst solution, is called App Measurement for iPhone and will be generally available as from January 2009. To our knowledge this is the first analytics program specifically designed for native iPhone applications, but it’s safe to say other providers will soon follow suit with similar offerings.

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