Filed under: #mktgcloud, A/B Testing, Datarati, Landing Pages | Tags: Landing Pages, Site Tuners
Filed under: #mktgcloud, Data, Datarati, Forms, Landing Pages | Tags: Metrics, Web Forms
Form Error Rate (FER)
When we want to measure the quality of a landing page, we check the Bounce Rate. However, in the case of measuring the quality of a form, we introduce a new metric called Form Error Rate.
SubmitError: number of unsuccessful attempts to send the form
SubmitAll: number of unsuccessful attempts to send the form + number of successfully submitted forms
More: http://analytics.blogspot.com/2010/04/how-to-measure-quality-of-online-form.html
Filed under: Web Analytics, Segmentation, Technology, Events, Marketing Automation, Datarati, CRM, Lead Generation, Lead Scoring, Lead Nurturing, Software as a Service, Cloud Computing, Marketing Cloud, #mktgcloud, Landing Pages | Tags: Salesforce.com, Marketo, Marketing Cloud, Cloudforce
Last November, more than 18,000 people gathered in San Francisco for Dreamforce 2009, the cloud computing event of the year.
This year, Jim Steele, President, Worldwide Sales and Chief Customer Officer and the salesforce.com team will bring the best of Dreamforce to Australia for a thought leadership keynote on Cloud 2: The Future of Enterprise Computing in both Melbourne and Sydney.
Cloudforce 2 Australia is your opportunity to meet the salesforce.com executive team, to network with customers and partners, and to learn first-hand how businesses and executives across Australia and New Zealand are taking advantage of the cloud to deliver the business applications that they need in record time, with breakthrough results.
Datarati will be sponsoring this event in both Sydney & Melbourne. Be sure to come and see us demo the world’s fastest growing Marketing Automation database; Marketo.
Register Now: http://cli.gs/t2MeRJ
Filed under: A/B Testing, Actionable Insights, Analytics, Behavioural Targeting, Cloud Computing, CRM, Data, Datarati, Display Media, Email Marketing, Forms, Landing Pages, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Cloud, Search, Segmentation, Social Media, Software as a Service, Technology, Testing, Web Analytics | Tags: ADMA, Australian Direct Marketing Association, Marketing Automation
Tonight and tomorrow night I will be speaking at the Australian Direct Marketing Association’s (ADMA) Direct Marketing Course on the topic of ‘Marketing Automation’.
Topics covered will include:
– The marketing & sales divide
– The leaky funnel
– What is marketing automation?
– How does a marketing automation database (MAD) work?
– What does a marketing automation database do?
– Lead Generation, Scoring, Nurturing
– Website Tracking
– Email Marketing
– Landing Page Optimisation
– Marketing Asset Management
– Progressive Profiling
– CRM Database Integration
– Incoming lead processing
– Stay in Touch campaigns
– Mapping content to buyer stages and roles
– Accelerator campaigns
– Lead lifecycle campaigns
– ROI of lead nurturing
Don’t miss the ADMA Forum this year where I will also be presenting: www.admaforum.com.au
Filed under: #mktgcloud, A/B Testing, Actionable Insights, Analytics, Behavioural Targeting, Cloud Computing, CRM, Data, Datarati, Datarati.TV, Display Media, Email Marketing, Forms, Landing Pages, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Cloud, Multivariate Testing, Optimisation, Search, Social Media, Testing, Web Analytics | Tags: Data-Driven Digital Marketing, Datarati, Marketing Cloud
Datarati is now seeking panelists for its upcoming monthly webcast series on ‘Data-Driven Digital Marketing’.
Each month we will be hosting a LIVE webcast with the industry’s leading senior marketing executives, sharing their experience, best practices and case studies.
If you’re interested in joining our webcast series as a panelist, please submit your details below and we’ll be in touch shortly with more details.
Don’t miss out on this opportunity to be showcased to your industry peers as a digital marketing thought leader!
Panel topics will include:
– Lead Generation
– Lead Nurturing
– Individual Website Behaviour
– Trigger-Based Email Marketing
– Web Forms
– Landing Page Optimisation
– A/B + Multivariate Testing
– Marketing Asset Management
– ROI/Measurement/Analytics
REGISTER NOW: www.marketingcloud.com.au
Filed under: #mktgcloud, A/B Testing, Actionable Insights, Analytics, Behavioural Targeting, CRM, Data, Datarati, Datarati.TV, Display Media, Email Marketing, Forms, Landing Pages, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Cloud, Multivariate Testing, Segmentation, Software as a Service, Testing, Web Analytics | Tags: Ad:Tech Sydney 2010
Here are the top 5 lessons learnt in Data at Ad:Tech 2010:
1.) DATA CAPTURE: Have a strategy of what data you plan to collect and why? i.e. Explicit data e.g. demographic data, profile data etc as well as Implicit data e.g. behavioural data (what people click on, pages they view, content they interact with and/or download. How do you plan to use that data? When do you plan to use that data? In what channel will you take action on that data e.g. email, sms, direct mail, social media, telemarketing etc.
2.) CENTRALISE ALL DATA POINTS: Centralise all your digital data into a centralised marketing automation database. This includes, paid search data, paid display data, email marketing, landing pages, web analytics data and social media data. Digital marketers are tired of living in EXCEL HELL www.excelhell.com.au Client side marketers should NOT have to live with excel spreadsheets of basic digital metrics e.g. impressions, click thrus etc.
3.) STREAMLINE METRICS & MEASUREMENT: Educate yourself to understand the metrics you’re using and why you are using them? Do these metrics relate to bottom line business metrics such as closed sales, revenue etc. With the rapid innovation of technology in the digital space, digital marketers are finding it hard to keep up with the new metrics that are being created as these new sets of digital data have never existed before. Keep it simple. Do your impressions, click thrus, conversions etc add to the bottom line revenue of your organisation? Can you prove it? Can you prove which channel is most effective and why? And most importantly, what are the variables responsible for improved conversions and sales e.g. creative, publisher, time of day, offer, channel, etc.
4.) OPTIMISE ALL CAMPAIGNS: If you don’t test EVERY paid search campaign, paid display campaign, email marketing campaign or landing page, YOU SHOULD NOT BE IN DIGITAL MARKETING. There is no more excuses for blaming this on process, time, inefficiencies etc both internal on client side or on agency side. A/B & Multivariate testing takes minutes to set up and can have an enormous impact on the success or failure of your campaigns.
5.) AUTOMATE COMMUNICATIONS: If a prospect or customer indicates some type of behaviour, either explicitly e.g. they have told you they are interested in a product or service or implicitly e.g. they have behaved in a specific way to your campaign through searching a particular keyword, clicking on a particular link in an email, downloading a specific piece of content on your website etc you must automate a dynamic message back to that individual in real-time. Prospects and customers will no longer wait. They want instant gratification, with targeted, anticipated, relevant and personalised communications in an automated way through whichever channel they have requested to receive it in.
NEXT STEPS: Need help with any of the above – contact the Datarati to get started right away!
(02) 8003 7343
