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INFOGRAPHIC: Marketing Measurement
January 4, 2012, 9:44 pm
Filed under: #mktgcloud, Analytics, Datarati, Marketing Automation, Metrics | Tags: ,

VIDEO: Planning for Marketing ROI
July 17, 2011, 7:45 am
Filed under: #mktgcloud, Analytics, Datarati, Metrics | Tags: , ,

The Definitive Guide to Marketing Metrics & Analytics
July 14, 2011, 3:00 am
Filed under: #mktgcloud, Analytics, Datarati, Marketing Automation, Marketing Cloud, Metrics | Tags: ,

What would a 10% increase in marketing budget do for your profits? Not sure? Well, good luck justifying your budget to the folks upstairs.

Our just released Definitive Guide to Marketing Metrics and Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging the metrics that matter. With compelling graphics and real-life examples of Marketo’s own metrics and tactics, this guide offers best practices and techniques for leveraging data to not only prove, but improve ROI.

This 70 page guide will teach you:

  • The right metrics for understanding andinterpreting marketing results
  • Why measuring marketing programs is difficult, and how to do it correctly and efficiently
  • Revenue metrics that get the executives’ attention and prove marketing ROI
  • The critical elements of a marketing dashboard
  • And much, much more!

Let the Definitive Guide to Marketing Metrics and Analytics help you gain the insights you need to grow your company’s revenue and demonstrate the true value of your marketing. Download today!

ANA, 4As, IAB Release Digital Measurement Principles
June 21, 2011, 12:37 am
Filed under: #mktgcloud, Metrics | Tags: ,

Three key ad industry associations — The Association of National Advertisers, the Interactive Advertising Bureau and the 4As — this week released their Guiding Principles of Digital Measurement, five principles that the trade groups described as “the foundation of making measurement make sense.

The principles are part of an industry-wide initiative being facilitated by consultants Bain & Company and MediaLink

More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152646

Page View Metrics – So Last Year
April 13, 2011, 4:16 am
Filed under: #mktgcloud, Datarati, Metrics | Tags:

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