Will Scully-Power

Target prospects and customers on Facebook using marketing automation & CRM data




Customer Journeys available from Datarati

Acquisition Customer Journeys:



On-Boarding Customer Journeys



Engagement Customer Journeys

Group of Business People Holding Placards Forming Customer

Group of Business People Holding Placards Forming Customer


Retention Customer Journeys



Lapsed Customer Journeys




Survive the end of year rush with FLASH advertising from Datarati & Salesforce
November 23, 2016, 11:39 pm
Filed under: #mktgcloud, Marketing Automation, Marketing Cloud, Social Media

Source: Nish Veer

Accelerate your Salesforce Advertising Studio setup with Datarati! Integrate your CRM data directly into your advertising platform in just 24 hours!



Michael Joo
Head of Digital Transformation
Office +61 2 9045 0946 x 115
Mobile +61 451 790 113

30 MIN WEBINAR: Kick start the new year with a fresh customer experience vision & strategy facilitated by the team at Datarati.


In this 30 minute webinar, we will cover the following:

RAPID Workshop – Details of our Customer Journey Strategy 3 hour workshop to define, current state, requirements and campaign priorities.

FLASH Implementation – Details of our Salesforce Marketing Cloud implementation which will get you live in 2 weeks.

FLASH Advertising – Details of our Salesforce Advertising Studio implementation which will get you live in 24 hours.

LAUNCH Journeys – Details of our Pre-built Customer Journeys across Acquisition, On-boarding, Engagement, Retention, Lapsed lifecycle stages.

Register now: https://attendee.gotowebinar.com/register/2251673748514455554

State of the Connected Customer Experience


The connected customer has emerged as the driving force in a world of constant innovation, mobility, and disruption. New technologies have put customers in the driver’s seat of the marketplace — giving them power over which brands sink or swim in the digital age. Companies that treat customers with awareness and intelligence — and put the customer experience at the centre of their business strategies — will succeed in this connected world.

 What defines the connected customer?

• What are their unique preferences and expectation of companies?

• How is technology changing the way customers consume information, communicate with companies, and purchase and seek service from brands?

• What can today’s businesses do to stay ahead of changing customer expectations and avoid disruption?

01 Information-Savvy Customers Now Control the Marketplace

(See page 11)

Recent advances in technology have created an age in which customers are empowered to communicate, research, browse, and purchase wherever they are and whenever they want. Today’s customers expect companies to quickly innovate in accordance with their changing preferences — otherwise they’ll simply switch brands. Seventy percent of consumers agree technology has made it easier than ever to take their business elsewhere.

02 The Culture of Immediacy Drives Mobile-First Expectations

(See page 14)

Smartphones have become ubiquitous for the modern-day customer, especially for millennials, who came of age in a mobile-first world. This constantly connected lifestyle has created a culture of immediacy in which customers’ definition of timely interactions means instant. Sixty-four percent of consumers expect companies to respond and interact with them in real time.

Customers Still Value Human Connections in a Tech-Driven World 03 (See page 17)

Despite their a affinity for faster and smarter technologies, connected customers still want to be treated as human beings with unique preferences — not addresses on an email list. In exchange for their loyalty, customers expect to be heard, understood, and appreciated by companies, like they are when they visit a local shopkeeper. Two-thirds of consumers say they’re likely to switch brands if they’re treated like a number instead of an individual.

New Data-Sharing Attitudes Spark Next Era of Marketing Personalisation (See page 21)

Customers want more intelligent communications from brands. The batch-and-blast method doesn’t work on these customers. They’ve grown to expect tailored recommendations and they’re willing to provide trusted brands with the data that enables such personalised interactions. Sixty-three percent of millennial consumers agree they’re willing to share data with companies that send personalised and discounts.

Smarter Use of Customer Information Expands Opportunities for Sales (See page 25)

Connected customers’ desire to not be treated like a number also means they don’t want to be treated like a cog in the sales machine. Sales organisations must rethink the traditional product-driven sales pitch and focus on leveraging smart tech and data to become trusted advisors to customers. More than three-quarters of consumers say it’s absolutely critical or very important to work with a salesperson who is focused on achieving customer needs instead of making a quick sale.

Fast, Personal Service Is Directly Linked to Customer Loyalty (See page 29)

The connected customer wants a smarter customer service experience — one that is both fast and personal. Gone are the days when customers would settle for extended phone conversations or multiple-day resolutions. Seventy-one percent of consumers say that customer service provided on any day at any time has an influence on loyalty, and almost as many (69%) say the same about personalised customer care.

Download: state-of-the-connected-customer

Source: Salesforce Research

Staggering 76% of marketers are not accurately measuring return on marketing investment (ROMI)


An open letter to every Salesforce customer worldwide,

To get a single customer view of your prospects and customers, you must first integrate your marketing, sales and service data together. Today, only 22% of the total Salesforce customer base have done this.


Marketers today who are running their marketing, sales and service databases together in the cloud still struggle to track and measure their return on marketing investment (ROMI).

Why is this?

There is a specific end to end best practice process that you must follow.

Over the past 7 years at Datarati, we have helped over 800 Salesforce customers across the Asia-Pacific region set up this specific best practice process in an effort to solve this problem.

We decided it was time for us to do more as a Salesforce partner so we decided to reveal our own ‘Secret Sauce’.

We recently ran a 30 minute live webinar where we covered the following:

  • How we use Salesforce Marketing Cloud to drive top of funnel e.g. Social Advertising.
  • How we use Salesforce Marketing Cloud to nurture middle of funnel e.g. Lead Nurturing & Scoring.
  • How we use Salesforce Sales Cloud for lead management e.g. Leads, Opportunities & Campaigns.
  • How we use Salesforce Service Cloud for new employee & customer on-boarding & retention e.g. Welcome Series, Surveys, Ideas

Due to the overwhelming positive feedback and response, we have decided to run another live webinar.

Date: Tuesday 20th September
Time: 1PM (Australian Eastern Standard Time)
Duration: 30 minutes
Presenters: Will Scully-Power (Managing Director) & Sandy Sara (Head of Customer Experience) at Datarati.

REGISTER HERE: https://attendee.gotowebinar.com/register/5519273870499207940

Secret Sauce

Datarati’s Secret Sauce – How we use Salesforce Marketing, Sales & Service Clouds

Datarati Secret Sauce

Datarati’s Secret Sauce – How we use Salesforce Marketing, Sales & Service Clouds
Tue, Aug 23, 2016 12:00 PM – 12:30 PM AEST
In 30 minutes, learn how Datarati delivers a single view of customers whilst driving profitable revenue growth!
• How we use Salesforce Marketing Cloud to drive top of funnel e.g. Social Advertising
• How we use Salesforce Marketing Cloud to nurture middle of funnel e.g. Lead Nurturing & Scoring
• How we use Salesforce Sales Cloud for lead management e.g. Leads, Opportunities & Campaigns
• How we use Salesforce Service Cloud for new employee & customer on-boarding & retention e.g. Welcome Series, Surveys, Ideas
Register now! https://attendee.gotowebinar.com/register/7929371472302467586
This webinar will book out fast – only 100 spots available. First in, best dressed.
Will Scully-Power
Managing Director, Datarati
Sandy Sara
Head of Customer Experience, Datarati

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