Will Scully-Power

Data Scouts forms strategic partnership with the Association for Data-driven Advertising & Marketing


Partnership to deliver certified lifecycle marketing automation & CRM consultants into the Australian market

1st March 2016 – Sydney Australia: Data Scouts today announced a strategic partnership with the Association for Data-driven Marketing & Advertising to deliver a series of two-day courses designed exclusively for marketers using marketing automation & customer relationship management (CRM) technologies.

The two-day course entitled Data Scouts Directions™ will leverage a proven marketing automation and CRM transformation consulting methodology which teaches participants how to map out the current state of their organisations marketing strategy, marketing technology landscape, marketing team operations and their lifecycle marketing campaigns.

Participants will then learn how to develop a future state omni-channel customer experience vision with prioritised campaigns for execution across the acquisition, on-boarding, engagement and retention stages of their customer journeys.

“Lifecycle marketing automation and CRM is critical to driving profitable revenue growth, said Will Scully-Power, Executive Director of Data Scouts. This course will teach participants the core principles of how to transform your prospect and customer marketing campaigns by implementing lifecycle marketing automation and CRM strategies across the acquisition, on-boarding, engagement and retention/loyalty stages of the customer lifecycle”.

Jodie Sangster, CEO of ADMA added “We have partnered with Data Scouts who are experts in the field of marketing automation and CRM to complement our new ADMA IQ education offer and bring best-in-market tactical skills training to Australian marketers. The gap in appropriately skilled marketers in is an issue that affects the whole industry and we are delighted to extend our new curriculum to Data Scout’s bespoke courses.”

Participants will complete the course as certified lifecycle marketing automation & CRM consultants.

Courses begin on 14th April in Sydney and 21st April in Melbourne.

For course booking enquiries, please visit www.datascouts.com.au or contact Data Scouts on (02) 8015 6662

Media Contact: Will Scully-Power, Executive Director on 0400 828 866 or will.sp@datascouts.com.au


Salesforce Marketing Cloud out in front!
January 14, 2015, 1:14 am
Filed under: #mktgcloud, Marketing Automation | Tags:
Gartner Magic Quadrant - Marketing Automation

Gartner Magic Quadrant – Marketing Automation

WINNER: of the International Partner Excellence Award!!!
April 9, 2014, 11:24 pm
Filed under: #mktgcloud, Datarati

Marketing Nation

Datarati is Asia-Pacific’s fastest growing lifecycle marketing automation agency.

Co-founded by a group of marketing automation and CRM entrepreneurs, Datarati has been a Preferred Services Partner since 2009 and has the largest certified team of lifecycle marketing consultants outside of North America.

Datarati’s team works daily with hundreds of digital and data-driven marketers across Australia and New Zealand, helping transform and change the way they think about their lead, customer and member lifecycle strategies.

Datarati provides a full service agency delivering implementation and training of marketing automation technologies, campaign planning and execution, analytics, creative, UX and development capabilities.

Marketo Unveils All New “Definitive Guide to Social Marketing”
September 17, 2012, 9:53 pm
Filed under: #mktgcloud, Social Media | Tags: ,

Comprehensive Best Practices Guide Sets New Standard for Driving Social Marketing ROI

SAN MATEO, Calif. – September 2012 – Marketo, the leading provider of cloud-based marketing software, announced its all new Definitive Guide to Social Marketing.  With 80+ pages of fresh content, expert insight and proven best practices, the latest in Marketo’s series of industry-leading workbooks helps marketers understand how to make every marketing campaign social, and how to implement social marketing strategies to improve lead generation and revenue growth.

Today, social is more than just a channel or tactic; it is a strategy that should be present in every aspect of marketing. Marketo’s Definitive Guide to Social Marketing explains how marketers can unlock the peer-to-peer communications and recommendations that are inherent in social to amplify the impact of every campaign. This guide is an all-purpose, go-to handbook that offers actionable strategies for all marketers, whether just starting out or already equipped with a well-defined social marketing plan.

In the past, marketers have thought of social marketing primarily as listening, responding, and publishing social updates. Although those are important, today’s marketer also needs to incorporate social into every marketing strategy. The real promise of the social explosion for marketers isn’t about updating a corporate feed; it’s about turning fans and customers into an army of powerful brand advocates.

“People trust what their friends and peers have to say about a company much more than they trust what the company has to say about itself,” said Jon Miller, vice president of marketing content and strategy at Marketo. “The Definitive Guide to Social Marketing shows companies how to tap into the power of peer-to-peer influence to amplify the reach and impact of every marketing campaign.  It shares detailed strategies for leveraging the top social networks, and for adding a social component to every campaign you run.”

GET THE GUIDE HERE NOW!: http://pages2.marketo.com/dg2-social-marketing.html

Building Blocks of Digital Attribution – Google Webinar
August 14, 2012, 7:25 am
Filed under: #mktgcloud, Video, Web Analytics

InsideSales.com Raises $4 Million For Big Data Analytics Sales Force Automation Technology
August 13, 2012, 1:34 am
Filed under: #mktgcloud

InsideSales.com has raised $4 million from Hummer Winblad in a Series A Round that the
company will use to grow its big data analytics sales force automation (SFO) technology. Joining in the round were Josh James, co-founder and former CEO ofOmniture.

Mark Gorenberg, managing director, Hummer Winblad, said before the funding, the company was profitable and had not taken any investment. He said the company reminds him of Omniture, which the firm funded under similar circumstances. Omniture was also profitable when it accepted its investment. Omniture was acquired for $1.8 billion in 2009 by Adobe Systems.

InsideSales serves small and medium sized companies. It uses predictive analytics to help serve inside sales professionals. Its algorithms are designed to tell the sales professional who to contact, when to contact and how to tailor the message for the sales target.

The company has increased its employees from 65 to 140 people. In the past several months the company has increased from 600 to 900 customers. It has recently started expanding into the enterprise market by adding customers such as Dell and ADP.

InsideSales is one of a growing number of startups to come out of Utah. The company is based in Provo, also where Qualtrics, the online marketing intelligence company is located. Qualtrics raised $70 million in capital earlier this year from Accel Partners and Seqouia Capital. Omniture was originally from Orem, Utah.

GOOGLE: a pretty impressive company all around
July 31, 2012, 9:35 am
Filed under: #mktgcloud, Algorithms, Big Data, Datarati | Tags:

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