Will Scully-Power


Datarati celebrates its 7th birthday!

Datarati 7th Birthday

Datarati turns 7 on the 1st of June!

This calls for a celebration and of course a birthday campaign idea!

Use your Marketing Automation & CRM data to set-up and deliver an automated cross channel (email, sms, web, social, apps) happy birthday campaign to engage your customers!

If you’re looking for additional campaign ideas to engage your customers, simply visit www.datarati.com.au and click ‘Launch the Experience’ in the top bar.

This demo will not only demonstrate triggered marketing automation but will also add you to our nurturing campaign which is full of proactive campaign ideas across the acquisition, on-boarding, engagement and retention stages of the customer lifecycle.

Enjoy!

Birthday Campaign

Advertisements


Data Scouts acquires Sydney Data Miners

Data Scouts acquires Sydney Data Miners

Specialist training and recruitment agency to build Australia’s largest talent pool for marketing automation and CRM consultants

2nd March 2016 – Sydney Australia: Data Scouts today announced the acquisition of the Sydney Data Miners. Founded in 2007, the Sydney Data Miners group was set up to have informal meetups with those involved in all aspects of the Australian data mining community including those in marketing automation and CRM.

With over 1700 members across Australia, the group has held senior level events with data-driven marketing leaders and executives from Linkedin, Salesforce, eBay, IBM, Optus, Ansell, Deloitte, Accenture, Big Datr, Potentiate Global, Contexti, Loves Data, Freelancer.com, Neilsen Online, University of Technology, Tobii, Altis Consulting, Panalysis, CBS Interactive, Flink Labs & Effective Measure.

The 1700+ members of the Sydney Data Miners are being invited to join the Data Scouts candidate pool in an effort to gain access to exclusive career opportunities across Australia’s top performing and innovative companies. A launch event is being held in Sydney on Thursday 17th March 2016.

“Our focus at Data Scouts is fill the talent and education gap that exists in our industry. Our mission is to provide the best-in-market tactical skills training to Australian digital and data-driven marketers,” said Will Scully-Power, Executive Director at Data Scouts.

As part of the acquisition, all Sydney Data Miners members are being offered a heavily discounted rate to its two-day course entitled Data Scouts Directions™. The course leverages a proven marketing automation and CRM transformation consulting methodology which teaches participants how to map out the current state of their organisations marketing strategy, marketing technology landscape, marketing team operations and their lifecycle marketing campaigns.

Participants will also learn how to develop a future state omni-channel customer experience vision with prioritised campaigns for execution across the acquisition, on-boarding, engagement and retention stages of their customer journeys.

Participants will complete the course as certified lifecycle marketing automation & CRM consultants.

Courses begin on 14th April in Sydney and 21st April in Melbourne.

For job seekers, employers or course booking enquiries, please visitwww.datascouts.com.au or contact Data Scouts on +612 8015 6662

Media Contact: Will Scully-Power, Executive Director on 0400 828 866 or will.sp@datascouts.com.au



Data Scouts forms strategic partnership with the Association for Data-driven Advertising & Marketing

Data-Scouts-Certified-Logo

Partnership to deliver certified lifecycle marketing automation & CRM consultants into the Australian market

1st March 2016 – Sydney Australia: Data Scouts today announced a strategic partnership with the Association for Data-driven Marketing & Advertising to deliver a series of two-day courses designed exclusively for marketers using marketing automation & customer relationship management (CRM) technologies.

The two-day course entitled Data Scouts Directions™ will leverage a proven marketing automation and CRM transformation consulting methodology which teaches participants how to map out the current state of their organisations marketing strategy, marketing technology landscape, marketing team operations and their lifecycle marketing campaigns.

Participants will then learn how to develop a future state omni-channel customer experience vision with prioritised campaigns for execution across the acquisition, on-boarding, engagement and retention stages of their customer journeys.

“Lifecycle marketing automation and CRM is critical to driving profitable revenue growth, said Will Scully-Power, Executive Director of Data Scouts. This course will teach participants the core principles of how to transform your prospect and customer marketing campaigns by implementing lifecycle marketing automation and CRM strategies across the acquisition, on-boarding, engagement and retention/loyalty stages of the customer lifecycle”.

Jodie Sangster, CEO of ADMA added “We have partnered with Data Scouts who are experts in the field of marketing automation and CRM to complement our new ADMA IQ education offer and bring best-in-market tactical skills training to Australian marketers. The gap in appropriately skilled marketers in is an issue that affects the whole industry and we are delighted to extend our new curriculum to Data Scout’s bespoke courses.”

Participants will complete the course as certified lifecycle marketing automation & CRM consultants.

Courses begin on 14th April in Sydney and 21st April in Melbourne.

For course booking enquiries, please visit www.datascouts.com.au or contact Data Scouts on (02) 8015 6662

Media Contact: Will Scully-Power, Executive Director on 0400 828 866 or will.sp@datascouts.com.au

 



Salesforce Marketing Cloud out in front!
January 14, 2015, 1:14 am
Filed under: #mktgcloud, Marketing Automation | Tags:
Gartner Magic Quadrant - Marketing Automation

Gartner Magic Quadrant – Marketing Automation



WINNER: of the International Partner Excellence Award!!!
April 9, 2014, 11:24 pm
Filed under: #mktgcloud, Datarati

Marketing Nation

Datarati is Asia-Pacific’s fastest growing lifecycle marketing automation agency.

Co-founded by a group of marketing automation and CRM entrepreneurs, Datarati has been a Preferred Services Partner since 2009 and has the largest certified team of lifecycle marketing consultants outside of North America.

Datarati’s team works daily with hundreds of digital and data-driven marketers across Australia and New Zealand, helping transform and change the way they think about their lead, customer and member lifecycle strategies.

Datarati provides a full service agency delivering implementation and training of marketing automation technologies, campaign planning and execution, analytics, creative, UX and development capabilities.



Marketo Unveils All New “Definitive Guide to Social Marketing”
September 17, 2012, 9:53 pm
Filed under: #mktgcloud, Social Media | Tags: ,

Comprehensive Best Practices Guide Sets New Standard for Driving Social Marketing ROI

SAN MATEO, Calif. – September 2012 – Marketo, the leading provider of cloud-based marketing software, announced its all new Definitive Guide to Social Marketing.  With 80+ pages of fresh content, expert insight and proven best practices, the latest in Marketo’s series of industry-leading workbooks helps marketers understand how to make every marketing campaign social, and how to implement social marketing strategies to improve lead generation and revenue growth.

Today, social is more than just a channel or tactic; it is a strategy that should be present in every aspect of marketing. Marketo’s Definitive Guide to Social Marketing explains how marketers can unlock the peer-to-peer communications and recommendations that are inherent in social to amplify the impact of every campaign. This guide is an all-purpose, go-to handbook that offers actionable strategies for all marketers, whether just starting out or already equipped with a well-defined social marketing plan.

In the past, marketers have thought of social marketing primarily as listening, responding, and publishing social updates. Although those are important, today’s marketer also needs to incorporate social into every marketing strategy. The real promise of the social explosion for marketers isn’t about updating a corporate feed; it’s about turning fans and customers into an army of powerful brand advocates.

“People trust what their friends and peers have to say about a company much more than they trust what the company has to say about itself,” said Jon Miller, vice president of marketing content and strategy at Marketo. “The Definitive Guide to Social Marketing shows companies how to tap into the power of peer-to-peer influence to amplify the reach and impact of every marketing campaign.  It shares detailed strategies for leveraging the top social networks, and for adding a social component to every campaign you run.”

GET THE GUIDE HERE NOW!: http://pages2.marketo.com/dg2-social-marketing.html



Building Blocks of Digital Attribution – Google Webinar
August 14, 2012, 7:25 am
Filed under: #mktgcloud, Video, Web Analytics



%d bloggers like this: