Will Scully-Power


Attention: All digital marketing execs in email, web, social, mobile

Data-Scouts-Certified-Logo

9 DAY ALERT: We are running ADMA’s official Marketing Automation & CRM transformation course. Kicks off in Sydney & Melbourne on 13th & 14th April. Don’t miss out your chance to get up-skilled and trained by the industry’s leaders in this space.

Download Course Outline: http://www.datascouts.com.au/wp-content/uploads/2016/03/Data-Scouts-One-Page-Information.pdf

Course Details: https://iq.adma.com.au/iq/course/marketing-automation-and-crm-transformation-data-scouts-directions

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Attention B2B Marketers: Embrace the Mobile Web! [Infographic]
September 20, 2011, 12:36 pm
Filed under: #mktgcloud, Actionable Insights, Datarati, Mobile | Tags:



MUST HAVE: Onavo, A Money-Saving, Must-Have App For EVERY iPhone Data User
April 29, 2011, 10:53 pm
Filed under: #mktgcloud, Data, Datarati, Mobile | Tags: ,

There’s really no better way to describe Onavo other than a must-have app for any and every iPhone user on a data plan. I’ll go a step further: I think it’s the very first app one should install.

Why? Because Onavo shrinks your data usage (and thus, your bills).

All you need to do is install the free app and you’re done. The app will then run in the background and do its thing and all you have to do is continue consuming data as you do today … surfing the web, emailing, tweeting, using maps, etc.

The techies among you are asking yourself whether there’s any slow-down in data speed. I’ve been using the app for a few weeks and I have perceived no noticeable slow-down.

What happens behind the scenes is that compression technology resides on Onavo’s cloud servers. Once the data is routed through them, the compression takes place before the data reaches the device (or the carrier).

Onavo is targeting travelers who have a very obvious pain-point of being forced to purchase ridiculously expensive data plans when on business or personal trips. Mind you, saving 5MB-15MB in data usage can equal direct savings that can go as high as $50 and up. However, with all-you-can-eat data plans a thing of the past, I contend that Onavo provides significant value for domestic data usage as well. I, for example, keep it running all the time.

More: http://techcrunch.com/2011/04/29/onavo-is-a-money-saving-must-have-app-for-every-iphone-data-user/



Localytics Raises $2.5 Million For Mobile Analytics Platform
April 19, 2011, 2:17 am
Filed under: Analytics, Mobile | Tags: ,

Mobile app analytics provider Localytics, a graduate of the 2009 TechStars Boston class, has raised $2.5 million in new funding from Launchpad Venture Group, New York Angels and Hub Angels. This brings the company’s total funding to over $3 million.

Localytics offers a comprehensive mobile analytics platform to help give app developers and publishers with real-time reports on how customers use their applications on Android, Blackberry, iPad and iPhone devices. The startup’s product can be used to monitor basic usage, custom events, and enables publishers to dynamically generate custom segments and chart results with hourly granularity.

Today, Localytics is also unveiling a new premium offering, which includes a custom charting feature to build and share customized reports, additional analytics and more. time. Additionally, a new App
Comparison tool allows developers to compare performance across a number of apps. Developers can see which apps are contributing most to growth across different markets and platforms. The Premium version costs $95 per month for Android, BlackBerry, iPad, iPhone and Windows Phone 7 applications.

We have a number of discounts for the service. Readers that enter TC35X6 as a coupon code when signing up here for Localytics Premium before April 30, will get 35% off their first 6 months of the analytics service.

Localytics’s platform is being used by a number of well-known companies including News Corp., Skype, Bluefly, RueLaLa, Turner Broadcasting and more.

More: http://techcrunch.com/2011/04/18/localytics-raises-2-5-million-for-mobile-analytics-platform



eBay’s New Infographic application for its mobile data
December 1, 2010, 9:34 pm
Filed under: #mktgcloud, Datarati, Mobile | Tags:

Today, eBay is releasing its Cyber Monday data, reporting that mobile sales for the Monday after Thanksgiving were up 146 percent.

In conjunction with the announcement eBay is also releasing a new infographic application that provides a visualisation of mobile shopping trends from Nov. 22 to Nov. 29 within the top 20 eBay product categories across the United States, Canada, France, Germany, the United Kingdom and Australia.

Check it out: http://www.ebayinc.com/mobilecommerce



Google Analytics on your iPhone
December 1, 2010, 7:13 am
Filed under: Datarati, Mobile, Web Analytics | Tags:

This is the app I use to access Google Analytics on my iPhone. http://itunes.apple.com/us/app/bam-analytics-pro/id341086582?mt=8



50% of second-hand mobile phones contain personal data
October 14, 2010, 7:50 am
Filed under: #mktgcloud, Datarati, Mobile | Tags:

Consumers are unwittingly passing much of their most private personal data to strangers when they discard mobile phones, with intimate photos and credit card numbers and pins frequently left on handsets, according to new research.

An analysis of 50 handsets bought from second-hand resellers on eBay found that more than half contained personal messages or photos, according to exclusive research from the mobile and forensics experts Disklabs.

More than 60 per cent still contained phone numbers left on a call log. A number were sold with pornographic material still on the phone.

Full Story: http://www.smh.com.au/digital-life/mobiles/half-of-secondhand-mobile-phones-contain-personal-data-20101013-16ilo.html




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