Will Scully-Power


Revenue Cycle Modeling, Analytics, Optimisation
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Marketing Optimisation In The Presidential Campaign
November 23, 2010, 9:38 am
Filed under: #mktgcloud, Datarati, Optimisation, Video | Tags: ,

In this presentation delivered at Stanford, Dan Siroker, responsible for Analytics & Testing at the Obama Campaign, describes how they used data to win the presidential election.

He shares numbers from the online campaign and insights into how to apply Analytics to drive decision making on developing, designing, and marketing a website.

Watch Now: http://online-behavior.com/analytics/marketing-optimization-presidential-campaign-1136



eMetrics Sydney 2010 – Presentation

Seeking Speakers/Panelists for Data-Driven Digital Marketing Webcast Series

Datarati is now seeking panelists for its upcoming monthly webcast series on ‘Data-Driven Digital Marketing’.

Each month we will be hosting a LIVE webcast with the industry’s leading senior marketing executives, sharing their experience, best practices and case studies.

If you’re interested in joining our webcast series as a panelist, please submit your details below and we’ll be in touch shortly with more details.

Don’t miss out on this opportunity to be showcased to your industry peers as a digital marketing thought leader!

Panel topics will include:

– Lead Generation
– Lead Nurturing
– Individual Website Behaviour
– Trigger-Based Email Marketing
– Web Forms
– Landing Page Optimisation
– A/B + Multivariate Testing
– Marketing Asset Management
– ROI/Measurement/Analytics

REGISTER NOW: www.marketingcloud.com.au



VIDEO: Datarati at Ad:Tech Day 1

Watch VIDEO NOW!: http://cli.gs/eER5zT



Visit Datarati at Ad:Tech this week!

Come down and visit us at Ad:Tech this week!

Booth #15 – Tuesday & Wednesday, March 16-17  (8:30am – 5:30pm)

We will be demoing ‘Marketo’, the world’s fastest growing marketing automation database solution which is now used by 400+ digital marketers for trigger based acquisition and retention campaigns.

You will learn how to use digital behavioural data (email data + web data) along with your customer data to micro-target your prospects and customers!

I will also be speaking on ‘The First Steps with Data’ – Where are you now and where can you go next? Details Here: http://www.ad-tech.com/sydney/session_detail.asp?refad=1&session=1327

Follow our tweets throughout the Ad:Tech event at: #datarati  #mktgcloud

I looking forward to seeing you at Ad:Tech!

Will Scully-Power
Managing Director
Datarati Pty Ltd.


Come see us at Ad-tech 2010 in Sydney!

Come and see us at Ad-tech 2010! We’ve got something very exciting to show our fellow Australian & New Zealand digital marketers.

We will be demoing the world’s fastest growing marketing automation software solution which is used by digital marketers for trigger-based acquisition and retention campaigns.

400+ companies are now running all of their digital campaigns on this solution.

We will show you how you can use behavioural data for micro-targeting and as a result improve your campaign performance, conversion and ROI.

I will also be speaking at Ad-tech on ‘The First Steps with Data – Where are you now and where can you go next?’

Details here: http://www.ad-tech.com/sydney/session_detail.asp?refad=1&session=1327

Follow our tweets throughout this event: Twitter Hashtags will be: #atsyd #mktgcloud #datarati




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