Filed under: Analytics, Optimisation, Revenue Performance Management (RPM) | Tags: Analytics, Optimisation, Revenue Cycle Modeling
Filed under: #mktgcloud, Datarati, Optimisation, Video | Tags: Optimisation, Video
In this presentation delivered at Stanford, Dan Siroker, responsible for Analytics & Testing at the Obama Campaign, describes how they used data to win the presidential election.
He shares numbers from the online campaign and insights into how to apply Analytics to drive decision making on developing, designing, and marketing a website.
Filed under: #mktgcloud, A/B Testing, Actionable Insights, Analytics, Behavioural Targeting, CRM, Data, Datarati, Datarati.TV, Email Marketing, Landing Pages, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Cloud, Optimisation, Segmentation, Software as a Service, Technology, Testing, Web Analytics | Tags: Ad:tech Sydney
Watch VIDEO NOW!: http://cli.gs/eER5zT