Will Scully-Power

INFOGRAPHIC: How Google Works
January 4, 2015, 9:38 pm
Filed under: Algorithms, Search

How Google Works


Google Knows…
November 24, 2010, 5:41 am
Filed under: #mktgcloud, Datarati, Search | Tags:

Google’s Adwords new certification program
April 27, 2010, 11:10 am
Filed under: #mktgcloud, Datarati, Search | Tags: , ,

Google is retiring their long-standing Google Advertising Professionals (GAP) program and replacing it with a new Google AdWords Certification program for those managing AdWords accounts on behalf of advertisers. The new program provides agencies and their employees with more up-to-date, comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts, including:

  • New training materials to help agencies better understand recent changes in search marketing and AdWords functionality, available via webinar series, learning center, or on-site training at Google
  • More challenging certification exams to test practical application of knowledge and best practices (rather than simple recall of knowledge)
  • Advanced-level exams to highlight competency in search, display, reporting and analysis
  • A redesigned Certified Partner badge, which includes a “Click to Verify” element so advertisers can view the partner’s profile page for additional information.

More: http://googleblog.blogspot.com/2010/04/new-approach-to-how-we-work-with.html

Google Ad Innovations
April 26, 2010, 11:09 am
Filed under: Datarati, Search

Google Ad Innovations is a brand new website where you can find out about newly released ad technologies and cool features that are currently in beta testing.

Here you can watch videos about these new features and then try them out in your account.

More: http://www.google.com/ads/innovations/

Guest speaking ADMA’s Direct Marketing Certificate Course

Tonight and tomorrow night I will be speaking at the Australian Direct Marketing Association’s (ADMA) Direct Marketing Course on the topic of ‘Marketing Automation’.

Topics covered will include:

– The marketing & sales divide

– The leaky funnel

– What is marketing automation?

– How does a marketing automation database (MAD) work?

– What does a marketing automation database do?

– Lead Generation, Scoring, Nurturing

– Website Tracking

– Email Marketing

– Landing Page Optimisation

– Marketing Asset Management

– Progressive Profiling

– CRM Database Integration

– Incoming lead processing

– Stay in Touch campaigns

– Mapping content to buyer stages and roles

– Accelerator campaigns

– Lead lifecycle campaigns

– ROI of lead nurturing

Don’t miss the ADMA Forum this year where I will also be presenting: www.admaforum.com.au

Seeking Speakers/Panelists for Data-Driven Digital Marketing Webcast Series

Datarati is now seeking panelists for its upcoming monthly webcast series on ‘Data-Driven Digital Marketing’.

Each month we will be hosting a LIVE webcast with the industry’s leading senior marketing executives, sharing their experience, best practices and case studies.

If you’re interested in joining our webcast series as a panelist, please submit your details below and we’ll be in touch shortly with more details.

Don’t miss out on this opportunity to be showcased to your industry peers as a digital marketing thought leader!

Panel topics will include:

– Lead Generation
– Lead Nurturing
– Individual Website Behaviour
– Trigger-Based Email Marketing
– Web Forms
– Landing Page Optimisation
– A/B + Multivariate Testing
– Marketing Asset Management
– ROI/Measurement/Analytics

REGISTER NOW: www.marketingcloud.com.au

Google Turns on re-targeting
March 28, 2010, 6:46 am
Filed under: Datarati, Search | Tags: ,

Google has launched what it calls ad “retargeting.” If someone visits a page on an advertiser’s own site or YouTube channel, Google can now show a related follow-up ad to just that person when they visit another site which shows Google ads.

Since there are millions of sites in the Google Content Network, chances are Google will see them again.

The program has been in beta since March, but it is now being rolled out to all AdWords customers.

More: http://techcrunch.com/2010/03/25/google-ads-follow/

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