Filed under: Data, Email Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Cloud, Revenue Performance Management (RPM), Segmentation | Tags: Stop Keep Start 2014
I am very excited to extend an invitation to you for StopKeepStart 2014. This event will be the largest Webcast of its kind created for the industry’s cutting edge digital and data-driven marketers.
This FREE Webcast will be streamed LIVE online at 9am on the morning of Wednesday 27th November. StopKeepStart is an exclusive event designed for those marketers who are ready to make a commitment to themselves, their team and their company in 2014.
So are you committed to:
STOP doing the things that don’t work in your marketing and campaign efforts?
KEEP doing the things that deliver revenue and profit to your businesses?
START doing the things that improve your lead & customer lifecycle communications?
If the answer to these questions is YES, then this event is for you.
With 2014 fast approaching, this is your chance to reflect, learn, share and network live online with other like minded marketers and industry thought leaders. I look forward to welcoming you on the day!
Filed under: #mktgcloud, Behavioural Targeting, Datarati, Segmentation | Tags: Demographic Data
In a move to boost revenue from sources other than ticket sales, Irish budget airline Ryanair Holdings PLC is teaming up with a travel-media company to sell targeted advertising aimed at passengers booking and checking in online.
London-based Ink, the world’s largest producer of in-flight magazines, is working with Ryanair to offer ads that can be customised according to a traveler’s route and demographic data. The ads will appear online and on home-printed boarding passes.
Many airlines do similar things, but the Ink’s approach aims to tailor pitches much more precisely to an individual traveler to generate higher ad rates.
As easy as it is to imagine that someone’s online behavior tells marketers everything they need to know, it often does not provide any real clues about what they are really thinking.
Marketing Dailyasked Bryan Gernert, CEO of the Reston, Va.-based Resonate Networks, to tell us why online psychographics matter more than they used to.
A great post from Anil Batra’s Blog…
The Web is all about choices and Analytics is all about understanding the choices by analyzing the behavior patterns:
Who are my right customers? Why do they make the choices that they do? What opportunities are worth chasing? What features will provide the most value? What is the best time-to-market, and most important which customers are most important.
While it’s difficult to make ALL the right choices, one has to make most of them right for the campaign, site, or product to succeed.
Filed under: #mktgcloud, Cloud Computing, CRM, Datarati, Events, Landing Pages, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Cloud, Segmentation, Software as a Service, Technology, Web Analytics | Tags: Cloudforce, Marketing Cloud, Marketo, Salesforce.com
Last November, more than 18,000 people gathered in San Francisco for Dreamforce 2009, the cloud computing event of the year.
This year, Jim Steele, President, Worldwide Sales and Chief Customer Officer and the salesforce.com team will bring the best of Dreamforce to Australia for a thought leadership keynote on Cloud 2: The Future of Enterprise Computing in both Melbourne and Sydney.
Cloudforce 2 Australia is your opportunity to meet the salesforce.com executive team, to network with customers and partners, and to learn first-hand how businesses and executives across Australia and New Zealand are taking advantage of the cloud to deliver the business applications that they need in record time, with breakthrough results.
Datarati will be sponsoring this event in both Sydney & Melbourne. Be sure to come and see us demo the world’s fastest growing Marketing Automation database; Marketo.
Register Now: http://cli.gs/t2MeRJ