Will Scully-Power

Stop Keep Start 2014


I am very excited to extend an invitation to you for StopKeepStart 2014. This event will be the largest Webcast of its kind created for the industry’s cutting edge digital and data-driven marketers.

This FREE Webcast will be streamed LIVE online at 9am on the morning of Wednesday 27th November. StopKeepStart is an exclusive event designed for those marketers who are ready to make a commitment to themselves, their team and their company in 2014.

So are you committed to:

STOP doing the things that don’t work in your marketing and campaign efforts?

KEEP doing the things that deliver revenue and profit to your businesses?

START doing the things that improve your lead & customer lifecycle communications?

If the answer to these questions is YES, then this event is for you.

With 2014 fast approaching, this is your chance to reflect, learn, share and network live online with other like minded marketers and industry thought leaders. I look forward to welcoming you on the day!

Register Here!


Yours Sincerely,

Will Scully-Power
Will Scully-Power
Managing Director


Ryanair To Target Ads On Boarding Passes using demographic data
February 28, 2011, 4:43 am
Filed under: #mktgcloud, Behavioural Targeting, Datarati, Segmentation | Tags:

In a move to boost revenue from sources other than ticket sales, Irish budget airline Ryanair Holdings PLC is teaming up with a travel-media company to sell targeted advertising aimed at passengers booking and checking in online.

London-based Ink, the world’s largest producer of in-flight magazines, is working with Ryanair to offer ads that can be customised according to a traveler’s route and demographic data. The ads will appear online and on home-printed boarding passes.

Many airlines do similar things, but the Ink’s approach aims to tailor pitches much more precisely to an individual traveler to generate higher ad rates.

More: http://online.wsj.com/article/SB10001424052748704271104576155652889969370.html?mod=rss_media_marketing


Q&A: Time To Crank Up Online Psychographics
February 15, 2011, 4:21 am
Filed under: #mktgcloud, Datarati, Segmentation

As easy as it is to imagine that someone’s online behavior tells marketers everything they need to know, it often does not provide any real clues about what they are really thinking.

Marketing Dailyasked Bryan Gernert, CEO of the Reston, Va.-based Resonate Networks, to tell us why online psychographics matter more than they used to.

More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=144733

Digital Segmentation and Website Personas
June 26, 2010, 5:41 am
Filed under: Datarati, Segmentation | Tags: ,

A great post from Anil Batra’s Blog…

The Web is all about choices and Analytics is all about understanding the choices by analyzing the behavior patterns:

Who are my right customers? Why do they make the choices that they do? What opportunities are worth chasing? What features will provide the most value? What is the best time-to-market, and most important which customers are most important.

While it’s difficult to make ALL the right choices, one has to make most of them right for the campaign, site, or product to succeed.

More: http://webanalysis.blogspot.com/2010/06/segmentation-and-personas-part-1.html

eMetrics Sydney 2010 – Presentation

Cloudforce comes to Sydney & Melbourne

Last November, more than 18,000 people gathered in San Francisco for Dreamforce 2009, the cloud computing event of the year.

This year, Jim Steele, President, Worldwide Sales and Chief Customer Officer and the salesforce.com team will bring the best of Dreamforce to Australia for a thought leadership keynote on Cloud 2: The Future of Enterprise Computing in both Melbourne and Sydney.

Cloudforce 2 Australia is your opportunity to meet the salesforce.com executive team, to network with customers and partners, and to learn first-hand how businesses and executives across Australia and New Zealand are taking advantage of the cloud to deliver the business applications that they need in record time, with breakthrough results.

Datarati will be sponsoring this event in both Sydney & Melbourne. Be sure to come and see us demo the world’s fastest growing Marketing Automation database; Marketo.

Register Now: http://cli.gs/t2MeRJ

Guest speaking ADMA’s Direct Marketing Certificate Course

Tonight and tomorrow night I will be speaking at the Australian Direct Marketing Association’s (ADMA) Direct Marketing Course on the topic of ‘Marketing Automation’.

Topics covered will include:

– The marketing & sales divide

– The leaky funnel

– What is marketing automation?

– How does a marketing automation database (MAD) work?

– What does a marketing automation database do?

– Lead Generation, Scoring, Nurturing

– Website Tracking

– Email Marketing

– Landing Page Optimisation

– Marketing Asset Management

– Progressive Profiling

– CRM Database Integration

– Incoming lead processing

– Stay in Touch campaigns

– Mapping content to buyer stages and roles

– Accelerator campaigns

– Lead lifecycle campaigns

– ROI of lead nurturing

Don’t miss the ADMA Forum this year where I will also be presenting: www.admaforum.com.au

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