Will Scully-Power


Google Analytics Best Practices
January 4, 2012, 10:15 pm
Filed under: Social Media, Web Analytics | Tags: ,

Justin Cutroni talks to Daniel Waisberg about Google Analytics best practices, latest developments, and the future of the Web Analytics industry.

Justin starts by discussing the latest Google Analytics developments and the reasons behind them. According to him:

Google is really listening to us as a community, as marketers and Analysts, on what we are trying to measure and what behavior we are trying to understand, and they are trying to give us the tools that really attack those problems.

He then discusses best practices on designing Google Analytics accounts, which is a process of translating business goals into product implementation. He shares valuable tips for newbies on how to get started with Google Analytics: what to look for and powerful techniques that are usually missed.

More: http://online-behavior.com/googleanalytics/justin-cutroni



INFOGRAPHIC: Social Media in 60 Seconds
December 23, 2011, 2:33 am
Filed under: Data, Datarati, Social Media, Visualisation | Tags: ,



HOW: People look at your Facebook Profile – Eye Tracking Data
December 7, 2011, 9:28 pm
Filed under: Social Media | Tags: ,

When potential dates, employers and friends glance at your online social profiles, what do they see? EyeTrackShop, a startup that runs eye-tracking studies for advertisers, helpedMashable find out by applying its technology to the profile pages of popular social networks.

The study used the webcams of 30 participants to record their eye movements as they were shown profile pages fromFacebook, Google+, LinkedIn, Flickr, YouTube, Klout, Reddit, Digg, Tumblr, Twitter, StumbleUpon and Pinterest at 10-second intervals. What participants looked at on each page and in what order is recorded in the images below.

More: http://mashable.com/2011/11/30/social-profile-eye-tracking/



VIDEO: The Social Hub – Integrating Social Data with your CRM Data to drive REVENUE
December 2, 2011, 1:31 am
Filed under: #mktgcloud, Marketing Cloud, Social Media | Tags: , ,


INFOGRAPHIC: Why Facebook Users Like?
November 12, 2011, 9:47 am
Filed under: Datarati, Social Media | Tags: ,



WHERE: to put links within your tweet for the highest CTR?
October 25, 2011, 1:26 pm
Filed under: Social Media, Twitter | Tags: ,



Facebook Lets Brands Measure Earned Media With “People Talking About This” Page Metric
October 4, 2011, 8:56 pm
Filed under: #mktgcloud, Analytics, Datarati, Social Media | Tags: , ,

On the eve of Advertising Week, Facebook last night announced that it will provide several new Page Insights metrics to marketers to help them gauge their reach on the social network. Along with total friends of fans and total weekly reach, “People Talking About This” will show the total number of stories published by Facebook users that mention a brand, including wall posts, comments, shares, and more. We’ve learned the new metrics will roll out on Wednesday.

The metrics will help brands measure their earned media on Facebook in addition to their paid ads and owned Page posts. While the Insights tab will only be visible to admins, a simple count of People Talking About This will be publicly available on a brand’s Page beneath their total Like count. This will give businesses some ability to benchmark themselves against competitors. Users can expect more purposefully viral marketing and ad campaigns on Facebook now that brands can accurately track their reach.

More: http://www.insidefacebook.com/2011/10/03/people-talking-about-this-page-insights

 




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