Will Scully-Power


PASCAL51 raises seed capital for next generation customer experience automation platform

Former executives from Oracle, Salesforce, IBM, NAB Bank and Datarati team up to automate customer journeys, customer insights and decision making

1 June 2017 – SYDNEY AUSTRALIA: – PASCAL51 (www.pascal51.com), a software as a service (SaaS) platform which ingests data, learns from it, generates an insight and subsequent recommendation and then automates the next best action, today announced that it has completed its seed capital round of financing.

“The customer journey is not linear, yet we as marketers are forced to build linear based customer journeys using today’s best of breed marketing automation software platforms. Every organisation in the world knows the pain of trying to build a multi-channel customer journey using campaign logic and business rules.

These journeys are hard to build, complex to test and optimise and struggle to scale with large volumes of data. In addition, today’s automation platforms require an army of technically skilled and expensive people to design, build, test, execute and report on their effectiveness”, said Will Scully-Power Co-Founder & CEO of PASCAL51.

The PASCAL51 customer experience automation platform includes:

  • Data51™ – ingests and transforms a combination of historical and real-time data
  • Learn51™ – learns from both explicit and implicit behavioural data
  • Insights51™ – generates automated insights and recommendations
  • Decision51™ – determines and then executes next best action

“We’re building the next generation machine-intelligent customer experience automation platform powered by artificial intelligence and deep machine learning. Our technology stack will be leveraging state of the art big data processing technologies like Kafka, Spark and Hadoop to enable PASCAL51 to ingest, process and recommend the next-best-action at large scale and in real-time,” said Nicholas Ho, Co-Founder & CTO at PASCAL51.

Backed by board advisors and investors Dr. Ray Huetter, part of the founding team from Oracle in Australia, Shailendra Kumar, former Partner of Cognitive Solutions at IBM and ex Managing Director of Accenture Marketing Analytics and Atony Ugoni current Head of Global Analytics and Artificial Intelligence at Seek and former Head of Campaign Analytics at National Australia Bank.

PASCAL51 have been accepted into Amazon Web Services Activate program which has been designed to support high-potential start-ups scale their technology infrastructure. AWS power some of today’s most successful start-ups including Slack and Airbnb.

PASCAL51 has also taken the 1% pledge, a corporate philanthropy movement dedicated to making the community a key stakeholder in every business.

“The 1-1-1 model is key to our company’s core values of simple, trust and value. We believe in paying it forward and this is the key to our DNA at PASCAL51,” added Will Scully-Power.

From today, PASCAL51 is inviting organisations who are interested in being part of the beta program to register their interest via the PASCAL51 website www.pascal51.com



Cloudforce Video
June 15, 2010, 12:26 am
Filed under: #mktgcloud, Cloud Computing, Datarati, Marketing Cloud, Software as a Service | Tags:


Very Smart Yet Simple Campaign from Google
June 14, 2010, 1:06 pm
Filed under: Cloud Computing, Datarati, Software as a Service | Tags:

Check it out: www.gonegoogle.com



eMetrics Sydney 2010 – Presentation

Cloudforce comes to Sydney & Melbourne

Last November, more than 18,000 people gathered in San Francisco for Dreamforce 2009, the cloud computing event of the year.

This year, Jim Steele, President, Worldwide Sales and Chief Customer Officer and the salesforce.com team will bring the best of Dreamforce to Australia for a thought leadership keynote on Cloud 2: The Future of Enterprise Computing in both Melbourne and Sydney.

Cloudforce 2 Australia is your opportunity to meet the salesforce.com executive team, to network with customers and partners, and to learn first-hand how businesses and executives across Australia and New Zealand are taking advantage of the cloud to deliver the business applications that they need in record time, with breakthrough results.

Datarati will be sponsoring this event in both Sydney & Melbourne. Be sure to come and see us demo the world’s fastest growing Marketing Automation database; Marketo.

Register Now: http://cli.gs/t2MeRJ



Razorfish Establishes Cloud Computing Practice
April 15, 2010, 11:53 pm
Filed under: #mktgcloud, Cloud Computing, Datarati, Software as a Service | Tags: ,

Razorfish is launching a cloud computing practice to help clients maximize efficiency through the Web-based computing platform, and establish the agency as a thought leader on the emerging technology.

Smart move. I hope other digital agencies will follow suit.

Welcome Razorfish to the Marketing Cloud! #mktgcloud

More: www.mktgcloud.com & http://www.clickz.com/3640090



Guest speaking ADMA’s Direct Marketing Certificate Course

Tonight and tomorrow night I will be speaking at the Australian Direct Marketing Association’s (ADMA) Direct Marketing Course on the topic of ‘Marketing Automation’.

Topics covered will include:

– The marketing & sales divide

– The leaky funnel

– What is marketing automation?

– How does a marketing automation database (MAD) work?

– What does a marketing automation database do?

– Lead Generation, Scoring, Nurturing

– Website Tracking

– Email Marketing

– Landing Page Optimisation

– Marketing Asset Management

– Progressive Profiling

– CRM Database Integration

– Incoming lead processing

– Stay in Touch campaigns

– Mapping content to buyer stages and roles

– Accelerator campaigns

– Lead lifecycle campaigns

– ROI of lead nurturing

Don’t miss the ADMA Forum this year where I will also be presenting: www.admaforum.com.au




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