Will Scully-Power


Cloudforce Video
June 15, 2010, 12:26 am
Filed under: #mktgcloud, Cloud Computing, Datarati, Marketing Cloud, Software as a Service | Tags:


Very Smart Yet Simple Campaign from Google
June 14, 2010, 1:06 pm
Filed under: Cloud Computing, Datarati, Software as a Service | Tags:

Check it out: www.gonegoogle.com



eMetrics Sydney 2010 – Presentation

Cloudforce comes to Sydney & Melbourne

Last November, more than 18,000 people gathered in San Francisco for Dreamforce 2009, the cloud computing event of the year.

This year, Jim Steele, President, Worldwide Sales and Chief Customer Officer and the salesforce.com team will bring the best of Dreamforce to Australia for a thought leadership keynote on Cloud 2: The Future of Enterprise Computing in both Melbourne and Sydney.

Cloudforce 2 Australia is your opportunity to meet the salesforce.com executive team, to network with customers and partners, and to learn first-hand how businesses and executives across Australia and New Zealand are taking advantage of the cloud to deliver the business applications that they need in record time, with breakthrough results.

Datarati will be sponsoring this event in both Sydney & Melbourne. Be sure to come and see us demo the world’s fastest growing Marketing Automation database; Marketo.

Register Now: http://cli.gs/t2MeRJ



Razorfish Establishes Cloud Computing Practice
April 15, 2010, 11:53 pm
Filed under: #mktgcloud, Cloud Computing, Datarati, Software as a Service | Tags: ,

Razorfish is launching a cloud computing practice to help clients maximize efficiency through the Web-based computing platform, and establish the agency as a thought leader on the emerging technology.

Smart move. I hope other digital agencies will follow suit.

Welcome Razorfish to the Marketing Cloud! #mktgcloud

More: www.mktgcloud.com & http://www.clickz.com/3640090



Guest speaking ADMA’s Direct Marketing Certificate Course

Tonight and tomorrow night I will be speaking at the Australian Direct Marketing Association’s (ADMA) Direct Marketing Course on the topic of ‘Marketing Automation’.

Topics covered will include:

– The marketing & sales divide

– The leaky funnel

– What is marketing automation?

– How does a marketing automation database (MAD) work?

– What does a marketing automation database do?

– Lead Generation, Scoring, Nurturing

– Website Tracking

– Email Marketing

– Landing Page Optimisation

– Marketing Asset Management

– Progressive Profiling

– CRM Database Integration

– Incoming lead processing

– Stay in Touch campaigns

– Mapping content to buyer stages and roles

– Accelerator campaigns

– Lead lifecycle campaigns

– ROI of lead nurturing

Don’t miss the ADMA Forum this year where I will also be presenting: www.admaforum.com.au



Salesforce.com releases APAC growth numbers
April 5, 2010, 12:06 pm
Filed under: Cloud Computing, CRM, Datarati, Software as a Service | Tags: ,

VIDEO: Watch Now: http://www.cnbc.com/id/15840232?video=1456032577&play=1




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