Will Scully-Power


Salesforce.com releases APAC growth numbers
April 5, 2010, 12:06 pm
Filed under: Cloud Computing, CRM, Datarati, Software as a Service | Tags: ,

VIDEO: Watch Now: http://www.cnbc.com/id/15840232?video=1456032577&play=1



TOP 5 LESSONS LEARNT IN DATA @ AD:TECH 2010


Here are the top 5 lessons learnt in Data at Ad:Tech 2010:

1.) DATA CAPTURE: Have a strategy of what data you plan to collect and why? i.e. Explicit data e.g. demographic data, profile data etc as well as Implicit data e.g. behavioural data (what people click on, pages they view, content they interact with and/or download. How do you plan to use that data? When do you plan to use that data? In what channel will you take action on that data e.g. email, sms, direct mail, social media, telemarketing etc.

2.) CENTRALISE ALL DATA POINTS: Centralise all your digital data into a centralised marketing automation database. This includes, paid search data, paid display data, email marketing, landing pages, web analytics data and social media data. Digital marketers are tired of living in EXCEL HELL www.excelhell.com.au Client side marketers should NOT have to live with excel spreadsheets of basic digital metrics e.g. impressions, click thrus etc.

3.) STREAMLINE METRICS & MEASUREMENT: Educate yourself to understand the metrics you’re using and why you are using them? Do these metrics relate to bottom line business metrics such as closed sales, revenue etc. With the rapid innovation of technology in the digital space, digital marketers are finding it hard to keep up with the new metrics that are being created as these new sets of digital data have never existed before. Keep it simple. Do your impressions, click thrus, conversions etc add to the bottom line revenue of your organisation? Can you prove it? Can you prove which channel is most effective and why? And most importantly, what are the variables responsible for improved conversions and sales e.g. creative, publisher, time of day, offer, channel, etc.

4.) OPTIMISE ALL CAMPAIGNS: If you don’t test EVERY paid search campaign, paid display campaign, email marketing campaign or landing page, YOU SHOULD NOT BE IN DIGITAL MARKETING. There is no more excuses for blaming this on process, time, inefficiencies etc both internal on client side or on agency side. A/B & Multivariate testing takes minutes to set up and can have an enormous impact on the success or failure of your campaigns.

5.) AUTOMATE COMMUNICATIONS: If a prospect or customer indicates some type of behaviour, either explicitly e.g. they have told you they are interested in a product or service or implicitly e.g. they have behaved in a specific way to your campaign through searching a particular keyword, clicking on a particular link in an email, downloading a specific piece of content on your website etc you must automate a dynamic message back to that individual in real-time. Prospects and customers will no longer wait. They want instant gratification, with targeted, anticipated, relevant and personalised communications in an automated way through whichever channel they have requested to receive it in.

NEXT STEPS: Need help with any of the above – contact the Datarati to get started right away!

(02) 8003 7343

www.datarati.com.au



VIDEO: Datarati at Ad:Tech Day 1

Watch VIDEO NOW!: http://cli.gs/eER5zT



Visit Datarati at Ad:Tech this week!

Come down and visit us at Ad:Tech this week!

Booth #15 – Tuesday & Wednesday, March 16-17  (8:30am – 5:30pm)

We will be demoing ‘Marketo’, the world’s fastest growing marketing automation database solution which is now used by 400+ digital marketers for trigger based acquisition and retention campaigns.

You will learn how to use digital behavioural data (email data + web data) along with your customer data to micro-target your prospects and customers!

I will also be speaking on ‘The First Steps with Data’ – Where are you now and where can you go next? Details Here: http://www.ad-tech.com/sydney/session_detail.asp?refad=1&session=1327

Follow our tweets throughout the Ad:Tech event at: #datarati  #mktgcloud

I looking forward to seeing you at Ad:Tech!

Will Scully-Power
Managing Director
Datarati Pty Ltd.


Come see us at Ad-tech 2010 in Sydney!

Come and see us at Ad-tech 2010! We’ve got something very exciting to show our fellow Australian & New Zealand digital marketers.

We will be demoing the world’s fastest growing marketing automation software solution which is used by digital marketers for trigger-based acquisition and retention campaigns.

400+ companies are now running all of their digital campaigns on this solution.

We will show you how you can use behavioural data for micro-targeting and as a result improve your campaign performance, conversion and ROI.

I will also be speaking at Ad-tech on ‘The First Steps with Data – Where are you now and where can you go next?’

Details here: http://www.ad-tech.com/sydney/session_detail.asp?refad=1&session=1327

Follow our tweets throughout this event: Twitter Hashtags will be: #atsyd #mktgcloud #datarati



Datarati at ad-tech 2010

I will be speaking at Ad-tech 2010 on Tuesday 16th March 2010 from 4:50pm – 5:45pm on the following topic:

“Firsts Steps with Data – Where are you now and where can you go next?”

  • Change management: understanding baby steps that you need to take to start your data journey
  • The five steps of data analytics: where are you now and where can you go next?
  • Determining the areas you should monitor closely: how can you most effectively gather those metrics?
  • Understanding the difference between numbers and trends: interpreting data for your business, your marketing, your campaign
  • Qualitative vs. quantitative analysis: competition or marriage?
  • What’s the ROI on data management, measurement and analysis?
  • How can data analytics service the demand for clearer ROI?
  • How do you get buy in for digital marketing metrics and what difference can it make to your advertising strategy

Other speakers on this panel include:

Leader: Oliver Rees, Managing Director, Torque

Will Scully-Power, Managing Director, Datarati

Simon Hovell, Consumer Marketing Director, Dell

Nicholas Adams, Director of Direct Marketing, Westpac Banking Corporation

Oliver Jarrett, Business Analyst, Roche Products

More: http://www.ad-tech.com/sydney/adtech_sydney_speakers.aspx?Spkid=2781



Nurturing Sales Leads


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