Will Scully-Power

WHERE: to put links within your tweet for the highest CTR?
October 25, 2011, 1:26 pm
Filed under: Social Media, Twitter | Tags: ,


Twitter releases web analytics tool
September 14, 2011, 2:09 am
Filed under: #mktgcloud, Analytics, Data, Datarati, Social Media, Twitter | Tags: , ,

How much traffic does your website receive from Twitter? Twitter Web Analytics, a new tool announced Tuesday, should help provide some clarity to website owners who rely on the information network for content distribution.

Twitter Web Analytics is intended to give website owners more data on the effectiveness of their Twitter integrations. It’s powered by BackType, the social analytics company that Twitter acquired in July.

Twitter Web Analytics, explains BackType founder and new Twitter platform staffer Christopher Golda, will help publishers and website owners understand three key things: How much of their content is being shared on Twitter, how much traffic Twitter is sending their way and how well Tweet Buttons are performing.

The tool is free and currently in beta. A small group of partners will gain access to Twitter Web Analytics this week, and Twitter will roll it out to all website owners in a few weeks. An API will also be released for developers.

More: http://mashable.com/2011/09/13/twitter-web-analtyics/

Tweet Topic Explorer
April 20, 2011, 11:22 am
Filed under: #mktgcloud, Datarati, Social Media, Twitter | Tags: ,

(Click on the image above to enlarge)

When you first come across a Twitter account it can be hard to know if you want to follow that person or organisation, based on the most recent tweets. Jeff Clark’s Tweet Topic Explorer gives you a quick view of that.

Enter a username, and you get a clustered cloud of bubbles. Larger bubbles indicate topics that are tweeted more often and topics that are closely correlated (that is, appear together often) are colored the same.

Thanks to Flowing Data: http://flowingdata.com/2011/04/20/see-what-you-and-others-tweet-about-with-the-topic-explorer/

Twitter to Release a Real-time Analytics Solution
September 30, 2010, 10:32 pm
Filed under: #mktgcloud, Datarati, Social Media, Twitter | Tags: ,

Twitter plans to launch a free analytics dashboard that will help its users – especially businesses – understand how others are interacting with their tweets.

Member of Twitter’s business development team Ross Hoffman has revealed at the Sports Marketing Summit that Twitter plans to launch the dashboard in the last quarter of 2010. He was speaking in the context of sports, but there’s no reason to believe the tool won’t be available to other users, too.

The team that works on this tool is the one behind Trendly, which Twitter had acquired in June. Trendly was all about highlighting important changes in the traffic that reaches your website, and, according to Hoffman, Twitter’s analytics solution will show you which tweets are spreading and which users are influential in your network.

More: http://www.smartdatacollective.com/vincentg64/27636/twitter-release-real-time-analytics-solution

Twitter acquires analytics start-up
July 29, 2010, 11:17 pm
Filed under: Datarati, Twitter | Tags: , ,

Last month Twitter announced the acquisition of Smallthought Systems, an analytics startup that helped the microblogging site create its online internal network based off of DabbleDB. Terms of the deal were not disclosed.

While Twitter had worked with Smallthought on the Dabble project, the startup caught Twitter’s eye with the creation of Trendly, an tool that helps web sites distinguish signal from noise in their Google Analytics data. Twitter started using the service and realized that it would make an complimentary addition to their analytics team in terms of both talent, and technology.

Analytics are a part of Twitter’s monetization plan, as the post indicates that the analytics team will be focusing “on integrating ideas from Trendly into our current tools and building innovative realtime products for our future commercial partners.” Clearly Smallthought will help boost any in-depth analytics offerings Twitter may have up its sleeve.

More: http://techcrunch.com/2010/06/10/twitter-analytics-no-longer-an-afterthought-with-smallthought-buy/

Customer Loyalty :: Optus Well Done!
September 24, 2009, 11:34 pm
Filed under: Social Media, Twitter | Tags: , ,

Optus Logo

Dear Optus,

I would like to formally thank and congratulate you on your social media  response to my bill enquiry.

Last night at 7:00pm you disconnected my mobile phone due to an overdue payment. I had been in San Francisco and therefore missed my payment date.  

I called your bill enquiry line at 7:30pm only to have a pre-recorded voice tell me, “I’m sorry, but our bill enquiry line is open Monday to Friday 8.30am – 6:00pm, please call back then.”

I then sent a direct ‘tweet’ to www.twitter.com/optus with my enquiry.

This morning by 8.30am I recieved a direct ‘tweet’ back from Scott, from Optus’s social media response team.

“Hi Will, I have restored your service, however you have an amount of $762.93 that is currently owed on your account. Thanks – Scott”

I then sent a reply  ‘tweet’ back with: “Thanks Scott. Appreciate your prompt response. Will write a blog post on this positive experience at https://willscullypower.wordpress.com

Within 10 mins I recieved a reply back from Scott on Optus’s Social Media Response Team: “WOW. Thanks Will, I will definitely keep an eye out for it. Appreciate the great feedback. I hope you have a wonderful weekend. – Scott”

This ladies and gentleman is a perfect example of how companies are using ‘Consumer Data” aka ‘Social Media Data’ to retain customers and keep them loyal to the brand.

I will be sure to include this experience as part of my address at Loyalty Marketing Day next week in Sydney (www.loyaltymarketingday.com.au).

Well done Optus!

If the Twitter community were 100 people
August 18, 2009, 2:04 am
Filed under: Twitter | Tags: ,


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