Will Scully-Power


CASE STUDY: How the Australia Open uses DATA
January 14, 2013, 10:54 pm
Filed under: Data, Datarati, Video


Data in a human context
December 5, 2012, 1:09 am
Filed under: Big Data, Data, Video


Building Blocks of Digital Attribution – Google Webinar
August 14, 2012, 7:25 am
Filed under: #mktgcloud, Video, Web Analytics


VIDEO: Google Analytics Myths
January 30, 2012, 2:29 am
Filed under: Analytics, Datarati, Datarati.TV, Video, Web Analytics | Tags: ,

http://online-behavior.com/googleanalytics/myths



VIDEO: The Evolution of Google Analytics
December 8, 2011, 2:58 am
Filed under: Video, Web Analytics | Tags:

In this presentation, delivered at the Google Analytics Great Users’ Event New York 2011, Phil Mui (Lead Product Manager for Google Analytics), walks us through the evolution journey that brought Google Analytics to where it is today.

Phil starts the presentation from 2005, when Google acquired Urchin in order to build Google Analytics. He describes the interactions that improved the product, first from a UI perspective and then from a structure and feature-wise perspectives.

More: http://online-behavior.com/googleanalytics/history



VIDEO: Optimising Marketing Dashboards
October 10, 2011, 7:31 am
Filed under: #mktgcloud, Datarati, Datarati.TV, Video, Web Analytics | Tags:

In this presentation, delivered at the eMetrics Marketing Optimisation Summit San Francisco 2011, Jennifer Veesenmeyer, a leading analytics consultant, look at best practices, worst examples, leading indicators and the agony of being lulled into a sense of complacency. Her conclusion: Your dashboards can be business changing and action inducing.

What’s on your dashboard? Are the Key Performance Indicators you chose three years ago still telling you what you need to know? Does having all the dials and gauges shine a steady Green take off the edge of optimization and stopped you from drilling down into the details?

Watch Now! http://online-behavior.com/emetrics/marketing-dashboards



VIDEO: How to effectively measure your Marketing Investments & ROI
September 14, 2011, 12:09 pm
Filed under: #mktgcloud, Actionable Insights, Datarati, Datarati.TV, Video | Tags: , , ,

 

Click to Watch Now!




%d bloggers like this: