Will Scully-Power

Datarati launches new services offering & Website
May 23, 2010, 4:11 am
Filed under: #mktgcloud, Datarati, Marketing Cloud, Websites | Tags: , ,

I am excited to announce the launch of our new services offering for Datarati.

We’ll be launching these services at both the CeBIT &  Cloudforce conference this week.

In line with the launch of these new services, we’ve launched our new website.

Check it out!



Top 10 ‘Must Read’ Books of the Datarati
April 13, 2010, 1:19 am
Filed under: #mktgcloud, A/B Testing, Actionable Insights, Analytics, Data, Datarati, Research, Websites | Tags: ,

Here is a list of the top 10 books that are a ‘MUST READ‘ to members of the Datarati.

If you’re in the Data, Analytics and Optimisation space, we highly recommend you add the following books to your reading lists:

In No particular order:

1.) Competing on Analytics: The New Science of Winning

2.) slide:ology: The Art and Science of Creating Great Presentations

3.) Scoring Points: How Tesco Continues to Win Customer Loyalty

4.) Click: What Millions of People Are Doing Online and Why it Matters

5.) Predictably Irrational: The Hidden Forces That Shape Our Decisions (Revised & Expanded Edition)

6.) Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart

7.) Actionable Web Analytics: Using Data to Make Smart Business Decisions

8.) The Numerati

9.) Data Flow: Visualising Information in Graphic Design

10.) Always Be Testing: The Complete Guide to Google Website Optimizer


The new digital data driven CMO


Victoria Treyger, the CMO of Travelocity.com wayed in being a digital data driven marketer.

In Treyger’s case, the amount of data can seem overwhelming to an outsider.

In addition to Google—which provides information about competitors and industry trends, she culls consumer data from Hitwise, Compete and Comscore among others and then looks at how consumers behave on Travelocity’s site—namely shopping and booking patterns.

For now, social media is primarily a marketing tool rather than a way to wring more data out of consumers, though Treyger said when the company relaunched its Web site in May, it used Twitter to get a read on how consumers were taking to the new site. (They liked it.)

In addition, for the last three years Treyger has made use of mixed-media modeling, a sort of dashboard that uses statistics and econometrics to determine which media mix delivers the best ROI.

For Treyger, a veteran marketer from Amazon, being immersed in such data is second nature. “Relying upon all of these different data sources is a regular part of the job.

It’s kind of like having coffee in the morning,” she said. “I wouldn’t think about making any key business decisions without relying on data, but it’s not most of my job, it’s part of my job.”

“Most of the marketers interviewed in her recent survey relied upon digital agencies—often as many as six or seven—to collect and interpret such data”.

“They’re not being managed in the way creative agencies are managed or the way integrated or above-the-line agencies are being managed,” Seid said of the digital agencies”.

“There’s nobody inside that has the expertise that’s on par or superior to the digital agencies. So the digital agencies are more or less setting the agenda.”

More: http://www.brandweek.com/bw/superbrands/article_empathetic.html

Short URLs with analytics
November 5, 2008, 10:50 pm
Filed under: Websites | Tags: ,


Looking for TinyURLs with analytics??? Well here it is: http://cli.gs/

Tools to measure WHY people are leaving your site

Here’s a big problem with web design: If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving!

But those people come and go without trace! How do you know what they wanted? How do you know what would have persuaded them to take action?

If you owned a real-life bricks-and-mortar store, this would be easy: You’d hear their objections. You’d be able to ask questions. You’d hear what they muttered as they headed for the door.

Capturing the voice-of-the-customer is more difficult with the web, but it can be done. Here are 14 free tools to get you started!


Mark website now LIVE!
September 23, 2008, 6:17 am
Filed under: Redbox, Websites | Tags: ,


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