Will Scully-Power

30 MIN WEBINAR: Kick start the new year with a fresh customer experience vision & strategy facilitated by the team at Datarati.


In this 30 minute webinar, we will cover the following:

RAPID Workshop – Details of our Customer Journey Strategy 3 hour workshop to define, current state, requirements and campaign priorities.

FLASH Implementation – Details of our Salesforce Marketing Cloud implementation which will get you live in 2 weeks.

FLASH Advertising – Details of our Salesforce Advertising Studio implementation which will get you live in 24 hours.

LAUNCH Journeys – Details of our Pre-built Customer Journeys across Acquisition, On-boarding, Engagement, Retention, Lapsed lifecycle stages.

Register now: https://attendee.gotowebinar.com/register/2251673748514455554


State of the Connected Customer Experience


The connected customer has emerged as the driving force in a world of constant innovation, mobility, and disruption. New technologies have put customers in the driver’s seat of the marketplace — giving them power over which brands sink or swim in the digital age. Companies that treat customers with awareness and intelligence — and put the customer experience at the centre of their business strategies — will succeed in this connected world.

 What defines the connected customer?

• What are their unique preferences and expectation of companies?

• How is technology changing the way customers consume information, communicate with companies, and purchase and seek service from brands?

• What can today’s businesses do to stay ahead of changing customer expectations and avoid disruption?

01 Information-Savvy Customers Now Control the Marketplace

(See page 11)

Recent advances in technology have created an age in which customers are empowered to communicate, research, browse, and purchase wherever they are and whenever they want. Today’s customers expect companies to quickly innovate in accordance with their changing preferences — otherwise they’ll simply switch brands. Seventy percent of consumers agree technology has made it easier than ever to take their business elsewhere.

02 The Culture of Immediacy Drives Mobile-First Expectations

(See page 14)

Smartphones have become ubiquitous for the modern-day customer, especially for millennials, who came of age in a mobile-first world. This constantly connected lifestyle has created a culture of immediacy in which customers’ definition of timely interactions means instant. Sixty-four percent of consumers expect companies to respond and interact with them in real time.

Customers Still Value Human Connections in a Tech-Driven World 03 (See page 17)

Despite their a affinity for faster and smarter technologies, connected customers still want to be treated as human beings with unique preferences — not addresses on an email list. In exchange for their loyalty, customers expect to be heard, understood, and appreciated by companies, like they are when they visit a local shopkeeper. Two-thirds of consumers say they’re likely to switch brands if they’re treated like a number instead of an individual.

New Data-Sharing Attitudes Spark Next Era of Marketing Personalisation (See page 21)

Customers want more intelligent communications from brands. The batch-and-blast method doesn’t work on these customers. They’ve grown to expect tailored recommendations and they’re willing to provide trusted brands with the data that enables such personalised interactions. Sixty-three percent of millennial consumers agree they’re willing to share data with companies that send personalised and discounts.

Smarter Use of Customer Information Expands Opportunities for Sales (See page 25)

Connected customers’ desire to not be treated like a number also means they don’t want to be treated like a cog in the sales machine. Sales organisations must rethink the traditional product-driven sales pitch and focus on leveraging smart tech and data to become trusted advisors to customers. More than three-quarters of consumers say it’s absolutely critical or very important to work with a salesperson who is focused on achieving customer needs instead of making a quick sale.

Fast, Personal Service Is Directly Linked to Customer Loyalty (See page 29)

The connected customer wants a smarter customer service experience — one that is both fast and personal. Gone are the days when customers would settle for extended phone conversations or multiple-day resolutions. Seventy-one percent of consumers say that customer service provided on any day at any time has an influence on loyalty, and almost as many (69%) say the same about personalised customer care.

Download: state-of-the-connected-customer

Source: Salesforce Research

Pre-built Customer Journeys are here!



Pre-built customer journeys are finally here!

Improve your customer experience immediately way with pre-built customer journeys (assets & journey logic) for each stage of your customer lifecycle.

Are you looking for best practice campaign journeys to acquire new customers, onboard customers, engage customers, retain customers or win-back customers?

Everyone is talking about customer journeys but the struggle is real! Most organisations struggle to quickly design, build and implement customer journeys. Why? Talent and cost.

Introducing LAUNCH – powered by Datarati

What’s available:

Acquisition Journeys Options:

Journey Option 1: Prospect landing page, web form and a triggered email and/or SMS journey.

Journey Option 2: Prospect SMS opt-in of your email address journey.

Journey Option 3: Prospect Facebook web form and triggered email and/or SMS journey.

On-boarding Journey Options:

Journey Option 1: Customer welcome email and/or SMS journey.

Journey Option 2: Customer update your communication preferences email and landing page journey.

Journey Option 3: Customer welcome nurture 4 part email and/or SMS series journey.

Engagement Journey Options:

Journey Option 1: Customer 3 part email and/or SMS nurture series journey.

Journey Option 2: Customer Birthday or Anniversary email journey.

Journey Option 3: Customer Website visit triggered email and/or SMS journey.

Retention Journey Options:

Journey Option 1: Customer wish-list survey email to landing page to capture product/services preferences journey.

Journey Option 2: Customer survey email and/or SMS journey.

Journey Option 3: Customer who bought X also bought Y email and/or SMS journey.

Lapsed Journey Options:

Journey Option 1: Customer we want you back email and/or SMS journey.

Journey Option 2: Customer we miss you email and/or SMS journey.

Journey Option 3: Customer it’s been X days since last purchase email and/or SMS journey.

AUD$7,500 per journey ex GST


Vision Board VR officially launches app!
October 28, 2016, 11:25 pm
Filed under: Virtual Reality | Tags:


TODAY: our Vision Board VR virtual reality app was officially approved by Facebook and was launched on the Oculus Store!

Vision Board VR is now available to everyone around the world who is looking to make a breakthrough positive change in their lives by changing their daily thoughts!

You will need 3 things.

1.) A Samsung smartphone.

2.) A Samsung Gear VR headset which you can buy from Samsung for $158.99: http://www.samsung.com/…/mob…/wearables/gear/SM-R323NBKAXSA/

3.) Our Vision Board VR App which you can buy for $7.99 and download here:https://www.oculus.com/experiences/gear-vr/1171685502873385/

Our vision is to help the world change the way they think in order to live better lives. Our mission is to help people change their daily thoughts and create positive real world transformations.

As such, In February 2017, we will be starting a research project with the Computational Intelligence and Brain Computer Interface Centre (CIBCI) at the University of Technology, Sydney.

This is the first research centre in NSW that focuses on the combination of brain computer interface and virtual reality.

The CIBCI centre aims to exploit computational intelligence methodologies for brain computer interfaces with the long-term objective of incorporating bio-inspired brain-like computational capabilities into next generation computers and robots. http://www.uts.edu.au/…/computational-intelligence-and-brai…

Enjoy the journey on your quest for personal transformation!



Customer Journey Mapping
October 25, 2016, 11:53 pm
Filed under: CRM, Customer Lifecycle Marketing, Data Scouts, Marketing Automation | Tags:



Another group of certified Marketing Automation & CRM consultants now on the market!

Accelerate your career in digital transformation! Get certified today!


Datarati launches RAPID, a FREE 3hr Customer Experience Strategy Workshop



‘Datarati RAPID’ is a FREE 3hr customer experience strategy workshop which is designed to provide you with a current state analysis of digital transformation maturity within your organisation.

The outcome is a 12 month digital transformation road map with prioritised campaigns across the acquisition, on-boarding, engagement, retention & lapsed stages of the customer lifecycle.

Register your interest at www.datarati.com.au

Implement Salesforce Marketing Cloud within 2 weeks for $14,840
October 14, 2016, 4:50 am
Filed under: Uncategorized


Fast Track your Salesforce Marketing Cloud implementation in JUST 2 weeks with FLASH!

With FLASH, you’ll have our team ensure that you’re well equipped with the essentials to have you up and running with the Salesforce Marketing Cloud platform in just 2 weeks from signing!


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