Will Scully-Power

Marketing & Sales Alignment, Scoring, Actionable Insights

Webcast: Insights From the Data Deluge
December 1, 2010, 7:27 am
Filed under: #mktgcloud, Actionable Insights, Algorithms, Analytics, Datarati, Datarati.TV | Tags:

Are organizations generating more answers from analytics than they can act on? Join MIT Sloan Management Review’s Michael S. Hopkins in a virtual panel discussion of this question and the findings of the special report, “Analytics: The New Path to Value.”

Analytics: The New Path to Value.

Analytics: The New Path to Value.

This video is a recording of a live webcast held Thursday, November 11.

http://cdn.livestream.com/grid/LSPlayer.swf?channel=newintelligence&clip=pla_c986ca8b-d95a-413f-8c16 59a4827a75f5&color=0xe7e7e7&autoPlay=false&mute=false&iconColorOver=0x888888&iconColor=0x777777


  • Steve LaValle, global strategy leader for IBM’s Business Analytics and Optimization service line.
  • Michael Hopkins, MIT Sloan Management Review’s editor-in-chief
  • Erik Brynjolfsson, director of the MIT Center for Digital Business and the Schussel Family Professor at the MIT Sloan School of Management
  • Stephen Baker, author of The Numerati

Facebook Fan Insights
April 13, 2010, 12:24 am
Filed under: #mktgcloud, Actionable Insights, Analytics, Datarati, Social Media | Tags: ,

Facebook allows you to engage with your fans in more ways than ever before – and Insights now allows you to dive into the context of those interactions with deep analytics.

They now show you how users are interacting with your page, broken down by Wall posts, likes and comments.

Your Post Quality shows you how engaging your posts are to your fans, and your star rating compares your Post Quality to other pages of similar size.

Your Fans Over Time graph now lets you track when users decide to unsubscribe from your posts in their News Feed.

And they now provide statistics on where your fan base is located and which languages they speak.

More: http://www.facebook.com/Datarati

The first web analytics insights wizard for taking action

InsightsIf you’re a web analyst, one of the toughest parts is knowing what questions to ask.

Multi-Channel Metrics just released a wizard that will allow you to ask the right questions as an analyst if you are suffering from a drop in conversions.

What is covered in this wizard today?

It only addresses the situation where there has been a drop in the number of conversions on the site.

You, as the web analyst, have been tasked with identifying the cause of the drop in order to remedy the situation.

The multi-step wizard will guide you through investigating whether the problem is in various details of your acquisition tactics (PPC, direct traffic, etc.).

If the problem isn’t acquisition related the wizard will also guide you to investigate your conversion process and check on external effects such as competitors or seasonality.

More: http://www.multichannelmetrics.com/here-it-is-the-first-web-analytics-expert-system-for-troubleshooting-a-drop-in-web-site-conversions/

Google Analytics working to deliver Google Intelligence
October 5, 2009, 10:25 pm
Filed under: Web Analytics | Tags: , ,


Google is working on a Google Analytics tool that would allow users to view on the dashboard the most important data first — not the top 10 keywords or pages on a Web site by column, but statistical data and conversational information alerting them to dropping conversions or declining sales.

The tool may highlight the information needed to improve conversions, rather than serve up all the raw data that cloud decisions. Today, the Google Analytics dashboard presents all the data in columns. In the future, the tools could suggest the most important data that requires attention. “It might alert the user when conversion rates in the United Kingdom decline,” says Avinash Kaushik, Google analytics evangelist.

More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114345

New Google Website Optimiser Feature:
September 10, 2009, 10:25 pm
Filed under: Datarati, Web Analytics | Tags: ,

A first step toward actionable insights! Yay Google! YAY!


Part of running a good experiment is documenting what you are testing and the results. Google released a new feature today called experiment notes, which helps you include documentation as part of your testing. For any of your experiments you can now add your own annotations.

What you put in your note depends on what stage your experiment is in. If you’re still designing your experiment you might include your testing hypothesis or some variations you’re considering. As your experiment is running, you might include any external factors that might have an impact on your conversion rate. And as your experiment concludes you might include some thoughts on why variations performed as they did.

Join ‘The Datarati’ Linkedin Group
February 20, 2009, 4:22 am
Filed under: Datarati | Tags: , , , ,


In late 2008, I coined the term ‘Datarati’. The datarati refers  to a new generation of data gurus who have emerged on the online advertising scene. 

The datarati are responsible for using data to optimise the campaign performance of the world’s largest brand owners. The datarati provide actionable insights including media-channel agnostic recommendations which are informed by data and supported by technology.

Join our Linkedin Group today: http://www.linkedin.com/groups?gid=1814198

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