Filed under: Analytics, Optimisation, Revenue Performance Management (RPM) | Tags: Analytics, Optimisation, Revenue Cycle Modeling
In this presentation, Professor Peter Fader illustrates a remarkably simple but powerful model to predict future repeat purchasing patterns in a standard spreadsheet environment. The particular focus here is on non-profits trying to project donations, but it’s broadly applicable to many other B2B and B2C companies as well. Beyond the performance of the model, this talk also offers useful insights about data management and managerial diagnostics for model assessment.
Professor Fader also discusses the gap between academic research and industry use of marketing data. As the Co-Founder of the Wharton Customer Analytics Initiative, he shares how this initiative uses an innovative crowdsourcing process to develop new statistical methods and apply them across a wide range of industries.
Filed under: #mktgcloud, Actionable Insights, Datarati, Datarati.TV, Video | Tags: Analytics, Data, Measurement, ROI
Filed under: #mktgcloud, Analytics, Data, Datarati, Social Media, Twitter | Tags: Analytics, Data, Twitter
How much traffic does your website receive from Twitter? Twitter Web Analytics, a new tool announced Tuesday, should help provide some clarity to website owners who rely on the information network for content distribution.
Twitter Web Analytics is intended to give website owners more data on the effectiveness of their Twitter integrations. It’s powered by BackType, the social analytics company that Twitter acquired in July.
Twitter Web Analytics, explains BackType founder and new Twitter platform staffer Christopher Golda, will help publishers and website owners understand three key things: How much of their content is being shared on Twitter, how much traffic Twitter is sending their way and how well Tweet Buttons are performing.
The tool is free and currently in beta. A small group of partners will gain access to Twitter Web Analytics this week, and Twitter will roll it out to all website owners in a few weeks. An API will also be released for developers.
More: http://mashable.com/2011/09/13/twitter-web-analtyics/
Faced with an increasing stream of data from the Web and other electronic sources, many companies are seeking managers who can make sense of the numbers through the growing practice of data analytics, also known as business intelligence. Finding qualified candidates has proven difficult, but business schools hope to fill the talent gap.
This fall several schools, including Fordham University’s Graduate School of Business and Indiana University’s Kelley School of Business, are unveiling analytics electives, certificates and degree programs; other courses and programs were launched in the previous school year.
International Business Machines Corp., which has invested more than $14 billion buying analytics industry companies such as Coremetrics and Netezza Corp. since 2005, has teamed up with more than 200 schools, including Fordham, to develop analytics curriculum and training.
Full Story: http://online.wsj.com/article/SB10001424053111903885604576486330882679982.html
Filed under: #mktgcloud, Analytics, Datarati, Metrics | Tags: Analytics, Marketing Metrics, Marketo
Meet Wondergraphs, a bootstrapped company that is building Web-based software that lets people do beautiful things with data. Suddenly, analysing corporate – or publicly available – data and creating graphs for reporting purposes becomes much more exciting than what it sounds like.
The Wondergraphs tool lets you easily and rapidly upload data you want to base your reports on and churn out great-looking charts in a flash (video demo). The tool lets you aggregate, group and filter any data you throw at it, using drag-and-drop, and enables you to create clear charts on the fly.
You can simply import data from Microsoft Excel through copy/paste, via CSV files or straight from online services like Google Spreadsheets and Factual. To fit the needs of developers, Wondergraphs also links to database systems like MySQL, Oracle, Microsoft SQLServer and MS Access, and offers an APIupon request to boot.
Any reports generated through Wondergraphs can be viewed online, or can easily be exported to Microsoft PowerPoint. The team is also building an impressive iPad app to add to the output line-up.
One caveat: to create reports and analyze data, one must have Flash player 10 installed, although Flash is not required for viewing reports.
Pricing varies from free to $25 per month or $100 per month for customers with lots of data to process (and they do have some current clients in that category)
Wondergraphs has offices in Leuven, Belgium and Sunnyvale, California.
The company has been developing its software for a few years now, and hasn’t raised a dime in outside funding yet. Wondergraphs co-founder and CEODirk Stevens tells me they’re currently looking for “the right type of early-stage investor” to step in and spur further growth.
I have a feeling investors – particularly the few seed investors we have here in Belgium – will soon be kicking themselves for not finding out about this particular startup before this post.
