Will Scully-Power

The History of Web Analytics
December 1, 2010, 7:00 am
Filed under: #mktgcloud, Datarati, Web Analytics | Tags: ,


1990 – The Birth of the World Wide Web

The internet is essentially a constant dialogue of HTML code, flowing back and forth between a web user and a web server. On Christmas Day 1990, Sir Tim Berners-Lee successfully implemented the first dialogue of this kind, creating the internet as we experience it today.

1993 – Log Files, Creation of WebTrends

Each time a certain HTML element is requested by a visitor, it is called a “hit” and is recorded into a log file. A hit may include text on a webpage, an image, sound or video file. However, from its modest beginnings, the internet was comprised of mostly static pages limited to text and links. Therefore, when a page received a hit by a visitor, it was assumed that they were engaging with the entire contents of the page. As web usage increased, website owners became preoccupied with this number of hits.

The development of log file analysis led to the start of commercial web analytics with the founding of WebTrends in 1993.

1995 – Creation of Analog

Dr. Stephen Turner created Analog, the first log file analysis program to be completely free of charge. Analog made the reports generated through log files more comprehensible to online businesses with clear documentation and visual graphs. Finally web analytics, until now understood only by tech teams, could now be used by marketing professionals as well.


1996 – Hit Counters

The first widely used hosted hit counter service, Web-Counter, was born, sparking the trend of odometer-style hit counters displayed on each website landing page.

Accrue, Omniture, and WebSideStory were founded.

1997 – Javascript Tags

As webpages began to include images and other elements besides text, it became clear that the number of hits a server accumulated no longer represented the number of pages requested.

Javascript tagging became the new method of data collection to accurately report on diverse web traffic and trends. This is still the most widespread method of data collection today.

2004 – The Creation of the Web Analytics Association (WAA)

Web analytics was well established as an essential tool for web optimization, providing increasingly complex solutions that reported massive amounts of data.

2005 – Google buys Urchin & launches Google Analytics

Google Analytics quickly became the most widely used web analytics service available. Focusing heavily on quantitative analysis, it tied in directly with Google’s other web marketing offerings.

2006 – The birth of ClickTale & In-Page analytics

The launch of In-Page analytics allowed website owners to see everything their visitors do inside a webpage. Video session playbacks of visitor behavior deliver qualitative usability and conversion based data, while heatmaps and form analytics provide online businesses with both quantitative statistics and qualitative behavioral data about website visitors.

pngtimeline-smallClick on the above timeline to enlarge

What’s Next?

The Web analytics industry is constantly being challenged to offer web usability solutions for evolving computer technology and eclectic visitor behavior. Next on the roadmap is mobile analytics, set to optimize the web browsing experience for mobile phone users. We at ClickTale are proud to be a part of this ever-evolving industry, and will continue to expand the role of web analytics in the 21st century.

More: http://blog.clicktale.com/2010/11/17/a-brief-history-of-web-analytics/


Eye-tracking at a fraction of the cost

Until now, Eye-tracking studies were the preferred choice in web usability testing.

They allow website owners to know exactly how people use their sites, where they look, what grabs their attention and what they focus on.

However the price of this technology is extremely prohibitive, costing tens of thousands of dollars for a single study. It has therefore only been accessible to the biggest web companies, and has been used by Google, Yahoo! and eBay.

Independent research shows that there is an 84% to 88% correlation between mouse and eye movements*, allowing Clicktale to create high-precision heatmaps based on just the users’ mouse movements.

In addition, their heatmaps don’t require the subjects to wear a special headset or use special equipment. Indeed, most visitors aren’t even aware they’re being recorded, allowing for a completely transparent and anonymous usability testing process.

Check it: http://blog.clicktale.com/2009/11/23/eye-tracking-for-everyone/

Clicktale launches Real-time monitor
September 8, 2009, 10:23 am
Filed under: Web Analytics | Tags: ,


ClickTale recently launched its Real-Time Monitor, which enables you to see where visitors are coming from, and watch exactly what they are doing in Real-Time.

See precisely which pages they are browsing, as well as all their mouse moves, clicks, scrolling and keystrokes.

More: http://www.clicktale.com

Clicktale launches first ever Heatmaps
August 13, 2009, 4:57 am
Filed under: Forms | Tags: ,

Clicktale Heatmaps

The first-ever click heatmap that is interactive has been launched by Clicktale. It is seamlessly integrated with ClickTale’s Link AnalyticsTM. Now you can see everywhere your visitors’ click, even where they are not supposed to, along with innovative statistics on all link interactions.

More: http://blog.clicktale.com/2009/08/12/interactive-click-heatmap-joins-clicktale-heatmap-suite/

Clicktale partners with Omniture for integration
March 1, 2009, 9:30 am
Filed under: Forms, Web Analytics | Tags: , ,


ClickTale, the world leader of In-Page Analytics, recently announced integration with the Omniture Genesis Network.

E-Business decision makers can now view site-wide analytics and drill down to see their customers’ actual online experiences, showing individual mouse movements, scrolls, clicks, and keystrokes, as well as aggregate behavioral reports.

ClickTale’s Visitor Session PlaybackTM provides insights into why customers succeed or fail online, which helps increase conversion rates and optimize overall online business success.

More: http://blog.clicktale.com/2009/02/25/clicktale-in-page-analytics-leader-partners-with-omniture/

Tools to measure WHY people are leaving your site

Here’s a big problem with web design: If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving!

But those people come and go without trace! How do you know what they wanted? How do you know what would have persuaded them to take action?

If you owned a real-life bricks-and-mortar store, this would be easy: You’d hear their objections. You’d be able to ask questions. You’d hear what they muttered as they headed for the door.

Capturing the voice-of-the-customer is more difficult with the web, but it can be done. Here are 14 free tools to get you started!


Where do your customers drop off the form?
September 24, 2008, 7:30 am
Filed under: Forms | Tags: , ,
Clicktale has launched a new conversion funnel report which allows website owners to further understand how much visitors interact with pages containg forms.

The Conversion Report reveals how many visitors:

  • Landed on the page containing the online form
  • Left without even touching the form
  • Started filling-in some information
  • Left in the middle without even try to submit the form
  • Attempted to submit the form
  • Left after trying and failing to submit the form
  • Successfully completed the form

Read the entire post here.

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