Will Scully-Power

Convio Acquires Analytics and Data Intelligence Firm for $5million
February 7, 2011, 10:44 pm
Filed under: #mktgcloud, Actionable Insights, Data, Datarati, Predicitive Modelling | Tags: ,

Convio has acquired StrategicOne, a provider of analytics, predictive modeling, and database marketing services, for approximately $5 million.

By adding StrategicOne’s capabilities to Convio’s  software and service offerings, nonprofits can improve marketing and fundraising results by building stronger relationships with constituents and prospects.

StrategicOne services help nonprofits discover, analyze, and act on information to more effectively attract new constituents, retain existing ones, reactivate lapsed supporters, and steward relationships to higher levels of engagement.

More: http://www.destinationcrm.com/articles/CRM-News/Daily-News/Convio-Acquires-Analytics-and-Data-Intelligence-Firm-StrategicOne-73538.aspx



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